Princeton
About Me
Hardworking and determined PR and communications professional with over three years of experience in digital
marketing and media communications. I have extensive knowledge of the media and possess the ability to create
unique ideas and strategic innovations for customer/consumer success and establish positive relationships with
stakeholders during various stages of a brand, organization or company’s growth and exposure. I am business
oriented with sharp problem solving and analytics skills. I am an excellent verbal and interpersonal communicator
and I love to have fun.
Education
Sheffield Hallam University
Sheffield, United Kingdom
Caleb University
Lagos, Nigeria Apprenticeship: Research assistant
Work & Experience
Marketing specialist
Edu Core
Maintained up-to-date knowledge of industry trends, customer behavior and competitor activity to develop effective sales and marketing initiatives. Conducted market research through surveys, focused interviews, and discussion forums with target audience. Created, managed, reviewed, and implemented marketing and communication strategies on social media. Increased customer engagement by 15% and enabled the registration of 120 applicants in the first 3 months. Designed and managed media content for Brand awareness and customer engagement. Tracked marketing performance and prepared weekly and monthly reports to senior administrators. Consulted with the sales team, administrators and project manager on innovative ideas, innovations, and opportunities.
Digital marketing specialist/Personal Assistant
Prynce n Pryncess Clothing
Created, developed, and tracked social media presence on Facebook, Twitter, and Instagram. 2 Conducted extensive market and product research on trendy products through targeted interviews and large- scale online and offline media campaigns. Managed a small team of entry-level marketers and organized weekly and monthly projects. Monitored web traffic and provided accurate reports, metrics, and statistical analysis to executive managers. Launched seller accounts on popular e-commerce platforms to maximize sales and product relevance. Negotiated with suppliers and discussed prices and profit margins with executive manager. Maintained outstanding customer service standards and increased monthly sales by 23% through product incentivization, promotional events, excellent community relations and successful marketing campaigns. Assisted in developing social media strategies that increased customer retention by 45% quarterly. Aided overall business growth and accumulated an annual profit of 1.5 million naira.
