Yoonha Roh

About Me

Hello

I’m genuinely thrilled by the world of design, especially the captivating realm of UI/UX. As a compassionate designer, my passion lies in assisting people, encouraging ethical design, and enthusiastically solving problems. I’m driven to advocate for user desires and understand their needs to enrich their lives.

The UI/UX methodology has captured my admiration because I firmly believe that human-centered design has been and continues to act as a crucial bridge between people and life’s advancements.

Having previously immersed myself in the fashion and publishing industries as a fashion and graphic designer, I’ve become adept at identifying and anticipating user needs, as well as overseeing product launches. Through this experience, I’ve not only developed a deep understanding of users but have also excelled in translating information and data into visual elements that cater specifically to user preferences. With skills honed throughout my journey, I’m drawn to design methodologies rooted in human behavior. My goal is to contribute value to people’s lives through creative problem-solving.

Currently enrolled in an intensive UI/UX education course, I’ve been trained to tackle challenges using the UX process. This approach involves starting with thorough research and data analysis and then progressing through product development, employing skills such as prototyping, wireframing, crafting personas, and mapping out user flows and journeys. Alongside the UX process, my UI skills, combined with my background in graphic design gained during my time as a fashion and editorial designer, have equipped me to design intuitive interfaces that seamlessly blend aesthetics and functionality, ultimately enhancing user experiences.

Guided by my experiences, I’m eager to engage with users, linking them to enriched digital interactions and generating positive impacts on their experiences. As I prepare to immerse myself in new environments, I’m excited about collaborating and crafting impactful designs together. Let’s connect and create!

Skills: UI/UX Design, Product Design, User Research, Research Synthesis, Personas, Journey Mapping, User Flows, Wireframing, Prototyping, Usability Testing, Storyboarding, Human-Center Design.

www.yoonharoh.com

Education

Fashion Institute of Design and Merchandising 2009

Fashion Design

Springboard 2023

UI/UX Design

Completed 700+ hours of hands-on coursework, with 1:1 expert mentor oversight, and completion of the following projects. • Project 1: Motherhood & Health Service App Created an app that transformed postnatal care center services, empowering new mothers to prioritize health during the postnatal period; leveraged UX methodologies, including comprehensive research, data analysis, ideation, wireframes, flows, low-fidelity, high-fidelity prototypes, and iteration to deliver a user-centric design solution. • Project 2: Photo Editing App Implemented the Google Venture Design Sprint method to introduce a feature that enables users to uncover ideal photo spots, capture stunning images, and effortlessly share within the app community. Demonstrated a clear, well-organized, and solutions-oriented approach in the implementation process. • Project 3: Subscription Dashboard app Crafted a subscription management app with mobile compatibility, improving user convenience and market expansion; met a project deadline of 90 hours, employing efficient UX methodology to ensure seamless integration.

Work & Experience

Product Designer (UI/UX designer)

MyRide901

09/28/2023 - 10/28/2023

• Collaborated with a team of designers to strategically enhance a mobile native app by identifying and addressing usability challenges, delivering optimized outcomes in line with the company's goals, all within a 1-month sprint; effectively communicated problems, solutions, needs, or priorities. • Contributed to team tasks, including extensive market and user research, qualitative data analysis to derive insights, crafting detailed user personas, mapping user flows, establishing a comprehensive design system, and seamlessly integrating these elements into high-fidelity prototypes for usability testing.

Editorial & Graphic Designer

HS Publication

03/20/2018 - 04/01/2023

• Designed the two latest books in a 10-book series that achieved one-month best-seller status at Kyobo Book Centre, South Korea's largest bookstore chain. These books sold over 1600 copies within six months, showcasing the success of the series. • Elevated ordinary marketing materials to visually stunning designs through comprehensive market research, driving a 10% boost in sales revenue. • Conceptualized print products, establishing a systematic style guide by leveraging typography and color psychology aligned with brand guidelines, contributing to a 5% to 10% growth in brand visibility.

Fashion Designer

Multiple

09/01/2010 - 09/01/2017

• Designed clothing pieces that boosted sales by 2800 units, positively impacting the brand's performance and creating consumer-resonating styles. • Delivered featured designs across 4 prominent stores, capturing the essence of each brand's identity and driving a significant increase in sales, resulting in a 13% boost in revenue.

Skills

Figma
80%
Graphic
46%
Adobe Creative Suite
90%
UI/UX