vedika.deshm
About Me
Hello! I am Vedika.
I’m driven by design research that unearths compelling insights, sparking innovative solutions for unforgettable user experiences. As a lifelong creative, my journey began with classical dance, shifted to interior design, and eventually led me to the world of human-centric design research. Through fine art education, I gained empathy and a deep understanding of how creativity impacts society. This blend of experiences fuels my passion for creating meaningful solutions.
Education
Savannah College of Art and Design
Sir J.J. School of Art
Work & Experience
Design Research Lead
Stride x SCAD pro
Accomplished the design and execution of proof of concert UX design for AR e-learning gaming platform for Stride Inc, leading to a 20% boost in student engagement. Coordinated research methodology, surveys and interviews with crucial stakeholders, analyze data and valuable insights that directly shaped the project's design. Managed a 5-member cross-functional team (product, graphic, design, tech) and coordinated with clients toward the successful launch of a video game for K-12 students.
Brand Strategist
SPARK Innovation Lab
Facilitated strategic workshops to enhance brand positioning, resulting in a 20% improvement in clarity of product briefs and advertising efforts, provided brand guidelines. Consulted and designed the retail spaces to better align with customer needs and brand image, positively impacting client work and customer focus. Conducted research and creative workshops, leading to a 30% enhancement in the brand's social media and marketing objectives.
