Woojin Kang
About Me
As a UX/UI designer, my goal is to connect with the communities around me and effectively use design to amplify their voices and address their needs. Through a user-centered design approach, I aim to bridge the gap between these needs and the shortcomings within the digital space. My academic courses and self-led projects have taught me how to combine research, cutting-edge tools, and visual development to craft experiences that add value to people’s lives.
Education
University of Michigan
Work & Experience
UX Designer
The Bar at 327 Braun Court
Conducted a competitive benchmark analysis on competitors to determine the best E-commerce designs. Designed a website prototype that supported online ordering, properly highlighted its menu offerings, and accurately represented its brand image.
CMYK Design Vice President
CMYK Design at the University of Michigan
Planned and led meetings, presentations, workshops, guest speaker events, design competitions, and portfolio reviews for the student body. Assisted with the club's logo re-branding initiative by drafting swatches and fonts. Counseled the Zine committee and produced digital art via Clipart.
Business Development Intern
Cyber Alarm
Conducted SWOT analyses and proposed solutions to address pain points. Developed a 3-tiered email campaign to increase client engagement and product sales. Applied UX design concepts to showcase product features on the company's website. Assisted with series A funding through accelerator programs and venture capitals.
