robbifirman
About Me
Hi I’m Robbi a designer with 3 years of experience in graphic design and 1 year in UI/UX design, I have a diverse skill set that allows me to create visually compelling designs while also prioritizing user experience and functionality. My background in graphic design gives me a strong foundation in visual communication, while my experience in UI/UX design enables me to create user-centered designs that are intuitive and effective. My ability to merge aesthetics with functionality makes me a versatile and valuable designer.
Education
STMIK Jayakarta
Learn basic HTML, CSS, and MySQL Learn PHP programming language and create simple CRUD applications Conduct research using a wide variety of qualitative & quantitative methods, including in-depth interviews, focus groups, diary studies, and surveys. Redesigned journal website using User-Centered Design for student study services project, resulting in an improved user experience and increased engagement.
Work & Experience
UI/UX Designer
Unfold Solution | Melbourne, AUS
Initiated, planned, and developed a design system for the Unfold Solution product. Conducted the design process from planning to delivery. Collaborated with Product Managers and Engineers on a delivery process to ensure the implementation process are including the design part. Created design systems and style guides to ensure design consistency across products and platforms.
UI Designer
Innoview | Philadelphia, US
Developed the user interface design for an internal website. Created icon assets to be used across all category pages. Collaborated with cross-functional teams, such as Product Managers, and Engineers to ensure design solutions are aligned with business objectives and technical constraints.
UI Designer Intern
Niagahoster | Indonesia
Conducted user research to identify pain points and areas of improvement. Created wireframes and initial design concepts for Niagahoster checkout page. Revamped the checkout page to enhance payment conversion rates and optimize the user experience. Conducted usability testing to evaluate the effectiveness of the redesigned page.
Graphic Designer
Geraikopi | Indonesia
Designed the logo, menu, and packaging for Geraikopi and other merchandise, ensuring a cohesive brand identity across all materials. Created visually compelling marketing materials, such as posters, flyers, and social media graphics, to promote Geraikopi's events and promotions, resulting in increased customer engagement and sales. Developed engaging educational content about coffee for Geraikopi's social media platforms, providing valuable information to customers and increasing brand awareness.
