mlambrianos
About Me
My expertise is in growing and developing businesses, creating sales and marketing strategies and leading teams to success. My experience in various leadership roles has honed my stakeholder management skills, enabling me to build and maintain strong relationships with clients, suppliers and internal teams. I have a very hands-on collaborative approach to management, utilising team engagement, attaining buy-in and directing from the frontline. I apply solutions-focused leadership to overcome employee hurdles and remove barriers to success. My ability to oversee teams, set strategic direction and achieve business objectives highlights my leadership skills and management capabilities. My track record of exceeding targets, securing new business opportunities and expanding market share demonstrates my effectiveness in sales leadership. I am driven by the numbers, the growth of my team and through the achievement of my own career objectives. My educational background, including an MBA and a master’s in international business, complements my practical experience. This combination equips me with a strong theoretical foundation, strategic thinking and analytical skills that can be applied to drive business success. I bring an innovative mindset, having successfully championed new ideas and learning initiatives throughout my career. This mindset is crucial in an ever-evolving business landscape.
Education
Northeastern University
EAE Business School
University of Glasgow
Work & Experience
Non-Executive Director
SOHO Design Group
• Contribute to the strategic direction and governance of the company, leveraging my expertise in retail and wholesale within residential and commercial interiors • Serve as a trusted advisor to the executive team, providing guidance on complex business decisions, leadership succession planning and organizational development • Foster sustainable growth, enhance corporate governance and ensure the company's alignment with industry best practices • Collaborate with the executive team to shape and refine the company's strategic vision, mission and long-term objectives • Provide insights and recommendations on market trends, competitive landscapes and emerging opportunities to drive business growth • Contribute to board meetings, offering guidance on matters of strategic importance and overseeing the effective implementation of decisions • Actively participate in risk assessment and mitigation strategies, identifying potential risks to the business and advising on appropriate risk management measures • Facilitate a culture of open communication, constructive challenge, and ethical decision-making within the board • Take part in evaluations of board and individual director performance, fostering continuous improvement in governance effectiveness
Sales Director (FTC)
Cast Furniture
• Planning, implementing, managing and overseeing the sales strategy by collaborating with the MD and CEO, aligning efforts with the organisation's goals to ensure consistent business growth and meet targets • Successfully identifying, pitching and securing new business sales, establishing strategic relationships with clients and partners • Managing and nurturing pipeline of £5M in project opportunities, displaying proficiency in short, medium and long-term conversion timelines • Skillfully responding to Requests for Proposals with comprehensive and compelling proposals, securing £1.5M of new business opportunities • Demonstrating a deep understanding of and effectively pitching/selling the Cast Furniture business approach, emphasizing the upcycling, sustainability and net-zero carbon messaging • Maintaining an accurate and dynamic CRM "live list" of projects, collaborating with various internal and external stakeholders to ensure quality project delivery and post-service account management • Actively engaging in networking and client events within the A&D market, leveraging the marketing budget to create leads and maintain a strong presence in clients' minds during tender list selections • Demonstrating proficiency in using 'carbon calculator' and business pro forma documents to support carbon reporting for all projects • Possessing comprehensive knowledge of all items held in stock for upcycling and remanufacturing purposes • Establishing and managing relationships with suppliers and manufacturers, securing favourable discounts and keeping them informed about the pipeline of opportunities, generating interest
Director of Sales & Marketing (FTC)
Goldfinger
• Reported directly to CEO and Board of Directors, responsible for planning, implementing, managing and overseeing all sales and marketing strategies and tactics in line with the key business objectives • Crafted and executed strategic business plans leading to 20% year-to-date business growth across all markets • Mentored and coached eight direct reports responsible for Design & Production, Creative & Retail, and Marketing & Communications departments • Successfully broadened customer base, focusing on office, hospitality and high-end residential clients, resulting in £1.5 million of new business across all regions • Achieved 15% reduction in operating costs while enhancing revenue, overhauling pricing strategies and implementing effective promotional tactics • Building relationships and driving business in critically important eCommerce independent account partners i.e. Curio, 1stdibs, Maison Flâneur, etc. • Launched online trade programme for A&D, Developers, FF&E procurement businesses for bespoke and made-to-order furniture • Orchestrated weekly performance meetings and monthly sales meetings to ensure alignment and ongoing performance improvements • Applied multiple shipping and BNPL payment options for the direct-to-consumer (DTC) e-commerce channel • Implemented cash flow optimisation and average gross margin improvements in Q3 and Q4, maintaining a hyper focus on liquidity enhancement • Spearheaded improvements in sales policies, defining sales cycle, developing precise job descriptions and establishing new CRM standards • Cultivated robust relationships with corporate entities, A&D practices, property developers and asset managers. Focused on clients who aligned with our values of sustainability, circularity, and social impact • Maintained company website, overseeing content for website, blog and social media platforms. Coordinated Mailchimp e-newsletters • Managed MarTech strategy including SEM and SEO strategies through platforms such as Google Ads, Facebook, Instagram and PPC • Quarterly reports on sales, revenue, expense reports and provided forecast updates to the Board of Directors
Managing Director
Wiesner Hager
• Formulated and executed comprehensive sales and marketing strategy, driving UK, Ireland and export market growth targets • Led all facets of business, including business development, client services, operations & 3PL logistics, resulting in £3.2M in annual revenue • Established annual sales, revenue and cost budgets, realising an 8% increase in sales for 2019 • Leveraged relationships to unlock new business opportunities, achieving 35% increase in global distribution with A&D and specifiers in 2019 • Provided quarterly demand forecasts, reports and marketplace analytics at executive board level • Regularly reviewed targets against monthly P&L and balance sheets while aligning with Wiesner-Hager's Group global strategy • Collaborated with the VP of Sales, CEO and CFO of WH Group to plan, present and align future sales and marketing strategies • Responsible for planning, developing, implementing and managing the overall digital marketing strategy including SEO, PPC, social media, video and other forms of content marketing • Managed and developed a team of seven employees, setting clear KPIs and internal tasks and responsibilities. Adjusted strategies when targets were not met, ensuring a dynamic and high-performing team • Led operative and strategic planning, cash flow management, personnel cost planning, inventory and claims management • Skillfully negotiated and drafted contractual agreements with suppliers, partners, service providers and third-party vendors • Represented WH at industry networking events and awards such as Mixology, CDW, LDF, Decorex, FX Awards and more, leading to WH's first DrivenxDesign London Design Award • Successfully launched new products by building credibility, justifying budgets and increasing brand awareness online and offline • Developed and nurtured meaningful relationships with end-users, UK-headquartered D&B, A&D practices, distributors, contractors and specifiers
