yuhuanyang
About Me
Hi, my name’s Xin 😉
I am switching my career to Software/Web development. Before that, I had over 7 years of professional experience in Category insights and Data Analytics of Retail, Market Research, and FMCG industries.
From 2022 to 2023, I studied Computing at Cardiff University in the UK. This is a fabulous platform for me to gain experience and get to know so many ppl working in the Tech 😉
Education
This is a conversational program for students with no programming background. It's been a wonderful learning journey for me over the year. I've learned many practical skills that helped me solve real-world software problems. Now, I can develop web applications with Python Flask, React, and Node.js. I also learned many types of data structures and solved them in Java. This program moved me forward toward becoming a software developer.
Shanghai University of International Business and Economics
This is a joint International Program with Hochschule Osnabrück (Germany).
Work & Experience
Final year project: Project Name: MRSNet Web UI and Middleware Development
Cardiff Universify - Final year project
Tech stack: React, Node.js, Express, REST API, Ant Design, Multer, AdmZip, CROS Repo Github: https://github.com/idonthav/Web-UI-for-MRSNet Overview: Contributed as a key developer to the MRSNet project, I was responsible for the design and implementation of the benchmark, quantify, simulate, and train core analysis features. I developed a sophisticated web application for complex data processing, based on a command line software developed by Dr.Frank C Lanbein, that allows users to upload datasets, select models, execute analysis tasks, and visualize charts and results in real-time through a web interface. Contributions and Achievements: • Integrated Dr.Frank’s Python analysis scrips into the web interface, allowing for seamless data visualization and manipulation, simplifying complex ML workflows for non-technical users, markedly enhancing project accessibility and efficiency. • Designed a modular front-end architecture that improved maintainability and user interaction. • Developed logic for user authentication and role-based access control for data security. • Build RESTful APIs for model search, file retrieval (images and CSV), and file downloads, enhancing the interactive experience for frontend users. • Optimized large file handling with libraries such as Multer and AdmZip, streamlining the file processing workflow. • Integrated the CROS into the Node.js backend to resolve cross-origin issues posed by browser same-origin pplocies, facilitating secure API calls and boosting development efficiency. • Utilized the Ant Design library to improve the responsiveness and visual appeal of the user interface, thus enhancing user experience. • Adopted Promise and asynchronous programming patterns in middleware to manage external script calls efficiently, ensuring robust error handling and command execution.
Assistant Channel Development Manager
Nestlé
• Led instant coffee category business across various channels and worked closely with category team to develop channel strategy and action plans. • Successfully allocated resources across eight regions and conducted campaign analysis, ensuring achieving commercial and financial objectives on a monthly basis. • Successfully achieved distribution expansion targets across individual grocery stores in defined remote areas, expanding coffee category distribution in 7000+ more stores.
Assistant Trade Marketing Manager
PepsiCo
• Spearheaded the development of the Frito-Lay snack category, conducting strategic analysis, trade budget management, and execution to optimize trade strategies and enhance ROI. • Collaborated with the Senior Trade Marketing Manager to create and update the quarterly Trade Marketing toolkit, 'Playbook,' determined measures of success in Marketing campaigns, resulting in a 10% increase in sales revenue and 2% gain in market share within the snack category in 2019. • Aligned closely with the Marketing Team to devise pricing and promotional strategies aimed at driving revenue growth and market penetration in wholesaler channel. • Utilized data and analytic skills to analyze campaigns and extract insights for future execution, resulting in a 15% increase in customer engagement and a 30% improvement in execution rate. • Defined channel group classifications and established customized execution standards for the assigned category name ‘Channel Guidebook’, resulting in the addition of MUST HAVE SKUs from 27 to 45 within specified channels. • Reviewed monthly regional account forecasts and collaborated with the Forecast Analysis team to identify opportunities for optimizing distribution and capitalizing on new market trends. • Successfully managed the transition of Vendor Management systems (VMS) within the Trade Marketing team, overseeing a £20 million/year trade spend budget, identifying cost-saving opportunities that resulted in 5% budget reduction. • Provided strategic guidance by delivering data-driven, actionable category-level insights..
