Wendy Ju

About Me

From driving user engagement for a Fortune 500 insurance site, to spearheading the MVP product for an IoT startup, I’m a visual designer turned product designer with experience in designing digital products and interfaces in both B2B and B2C sectors. My formal training in visual design and HCI makes me a “full-stack” designer–capable of conducting user research and translating insights into beautifully executed experiences. Whether working independently or with cross-functional teams, I bring business acumen to the table, ensuring that the solutions I design align with strategic goals and deliver measurable impacts. My future aspiration includes contributing to projects focused on accessibility and social good

Working with me feels like:
💡 Embarking on a deeply empathetic journey—I love listening to users’ stories and creating experiences that forge a bond with people at the heart
💡 Challenging the status quo—I ask thought-provoking questions that dive deep into the root causes of problems
💡 Experiencing craftsmanship at its finest—I am a detail-devil, upholding high-quality craftsmanship in the output
💡 Having a buddy to bounce off ideas and engage in heartfelt conversations about design, tech trends, and anything:)

Education

Master's in Human Computer Interaction (HCI) 2022-2023

Carnegie Mellon University

Bachelor's in Communications Design (Graphic Design track) 2017-2021

Pratt Institute

Work & Experience

Product Designer

inQ Services

01/02/2023 - 08/01/2023

- Worked cross-functionally with UX researchers, engineers and the CEO to shape the value proposition, led the design of 6 key features for a B2B SaaS sensor management platform, driving the early stage startup products to their beta -Conducted 50+ interviews, 2 design workshops, iteratively tested 10+ prototypes with 50+ stakeholders and utilized success metrics to validate design decisions -Led the establishment of a 0 to 1 design system, ensuring scalability and consistency across both mobile and web applications

UI/UX Designer

Carnegie Mellon University

12/05/2022 - 05/15/2023

- Led a team of 4 engineers and 1 designer, coordinated with 2 institutions to successfully launch of an accessible web-based coding learning platform for EdASE’s first summer camp, engaging 30+ autistic high school students -Created a design specification for smoother hand-off to engineers, establish design standards that will guide all future camps as the platform evolves - Led usability testing with 10+ instructors and students, optimizing user interaction for real-time collaboration in the coding environment

Visual Designer

Agenda NYC

01/03/2022 - 06/01/2022

-Worked with design managers and PMs to redesign the Guardian Life financial tool website interface, enhancing content relevancy through a refreshing visual language in line with business goals that achieved high client satisfaction - Created a consistent design system and applied accessibility guidelines across desktop, mobile, and tablet devices, prepared hand-off files to engineers - Independently crafted an on-brand visual identity (including logos, branding assets), driving 1000+ social media impressions for Milliman Lab’s event series

Product Design Intern

argodesign

06/07/2021 - 08/27/2021

- Designed the .com site experience for a Fortune 500 client with designers and art director, driving customer acquisition through a personalized homepage - Scaled and maintained the design system library, enabling faster time-to-market for new features

UI/UX Design Intern

Wix

06/03/2019 - 08/27/2021

Redesign the IA and interface for a non-profit organization’s website↗, resulting in increased user engagement and recognition from platforms like Wix.com blog and PRINT magazine

Skills

Rapid Prototyping, Wireframing, Visual Design, Design System, Interaction Design, Usability Testing, Stakeholder Management, Responsive Design, Branding, Typography, Motion Design
User Research, User Interview, Survey, Persona, Storyboarding, Contextual Inquiry, User Journey Mapping, Information Architecture, Concept Testing, Project Management, WCAG guidelines

Awards

D&AD New Blood portfolio winner 2021
Forbes Best Designed Website of 2023 2023