Vanessa Sim
About Me
A healthcare marketing and communications professional with a decade of experience and a human-centric approach in developing and executing marketing and communication strategies, plans, and activities supporting program and project initiatives. Proven content development and creation expertise from concept to completion for diverse audiences. Adept at event planning and project management, collaborating cross-functionally, and ensuring brand and messaging consistency. Known for creating, managing, and evaluating successful campaigns that align with business and client objectives and increase visibility and engagement. Excels in consistently adapting, executing, and innovating in complex ecosystems to deliver impactful communication solutions.
Education
Work & Experience
Healthcare Communications Manager
Coforma
Developed and executed customized multi-channel communications and marketing strategies for projects and deliverables while incorporating human-centered design principles. -Developed and executed a comprehensive communications and marketing strategy that improved brand consistency and internal engagement, doubled website traffic, tripled the follower base, and increased engagement by 25 percent on social media platforms. -Collaborated with key stakeholders and cross-functional teams to apply human-centered design principles to a communications and marketing approach, improving the program participant experience and reducing negative media coverage during a high-profile report launch. -Developed and executed creative strategies to achieve organizational goals, resulting in increased brand awareness and program recognition via the 2022 GovCon Awards and the FORUM 2023 Change Agent Program Award.
Provider Communications Manager
Hawaii Pacific Health
Led the development and execution of internal communication strategies and aligned communication efforts with overall business objectives, medical management protocols, quality standards, and clinical pathways. -Collaborated with clinical and administrative leadership and cross-functional teams to implement new communications strategies that increased the organization's net promoter score by 100 percent. -Managed communication initiatives in projects and programs by developing and coordinating evaluation activities to assess their impact on organizational goals, increasing conference attendance by 77 percent. -Oversaw the development and execution of diverse communication and marketing content creation and materials, e.g., newsletters, intranet, emails, and presentations, from concept to completion and distribution, increasing the CTOR from 5.3 to 20 percent.
Marketing & Communications Specialist
Blood Bank of Hawaii
Executed marketing and communications strategies by developing content and coordinating plans, activities, and events to increase brand visibility and engage target audiences. -Executed marketing and communications strategies focusing on cross-functional collaboration, leading to greater community outreach, increased participation and retention in the donor program, and successful engagement of a new market. -Developed and executed multichannel communication plans, creating compelling copy, optimizing for SEO, and collaborating with designers and vendors to maintain brand messaging consistency. -Planned and executed successful events, managing end-to-end logistics, promotions, and pre- and post-event communications.
