Joseph Lawal
About Me
I have a wealth of experience from B2B to B2C environments. I am presently a growth manager at an Edtech companies. I am experienced in the successful activation and launching of new products. I also have experience working with influencers and creating contents for successful email campaigns on Aweber and Hubspot.
I aspire to be a well seasoned product marketing manager that will be strong on market research, product messaging and position. I am available for internship opportunities in product marketing to further strengthen my knowledge on a product marketing course I am presently running.
Education
Lagos State University
Work & Experience
Growth Manager
Utiva Inc.
* Consistently exceed 80% lead generation and revenue target. * Led the launch of the product management incubator program. * I have helped over 200 people in the diaspora transition into the tech space seamlessly. * Led team development project (digital marketing training). * Project-managed the partnership between Utiva and First City Monument Bank. * Led the partnership discussion and relationship between Utiva and Federal College of Education, Warri. * Create and generate leads, prospect clients, and focus strongly on closing deals. * Create and maintain the marketing plan, ensuring continual improvement using hard data. * Create compelling messaging and positioning for our services that resonate with our prospects’ needs. * Be a key resource for competitive intelligence. * Actively involved in social media marketing activities. * Create a detailed plan on how each initiative will be as regards the learning programs. * Oversee all content that is put out by the brand. * Make calls to prospective and potential clients; educate them about the Utiva programs. * Consistent reporting and updates via sales customer relationship management (CRM) software (Hubspot). * Work with the Academy team to ensure our learnings are delivered successfully. * Work with and lead growth associates and affiliates to ensure that Utiva is on top of its game with its strategy initiatives. * Assist with sales enablement efforts, including collateral development, communications, training, and demos to help close opportunities. * Manage internal relationships to drive program success.
Business Development Executive
CODEWARE
• Develop strategic business plan periodically. • Profile new prospects from a defined and evaluated market segment/industry. • Qualify leads from profiled prospects using the defined sales criteria. • Pursue business opportunities in line with the company's sales process which involves proposal delivery, response to Bids/RFPs, facilitate solution demonstration with pre-sales technical team and other sales activities, as needed or as directed by the management. • Identify up-selling and cross-selling business opportunities from existing customers and their industries. • Brand promotion by developing and publishing effective marketing contents such as newsletters, webinars, etc. • Participate in industry forums, client discussions, and conferences to identify business opportunities. • Develop creative strategies to retain the clients including interviewing them to take their feedback and incorporate it into the growth plan.
Sales Executive
FMCG Distributions Limited
Identifying new sales leads, pitching products so as to exceed target and maintaining fruitful relationship with existing customers. Increase the company sales volume of Abeokuta region by 80% over a period of three months. Responsible for activation of new products in the territory from consumers to retailers to wholesalers to modern trade. Actively involved in club activations.Identifying new sales leads, pitching products so as to exceed target and maintaining fruitful relationship with existing customers. Increase the company sales volume of Abeokuta region by 80% over a period of three months. Responsible for activation of new products in the territory from consumers to retailers to wholesalers to modern trade. Actively involved in club activations.
Portfolio
