Takudzwa Tizora
About Me
Innovative digital marketing leader with 5+ years of experience
Adept at delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results oriented and collaborative professional bringing expertise in search engine optimization, brand management and social media engagement. Smoking gun. Currently reading, The New Rules of Marketing and PR, an exciting book with exciting approaches for us all in digital marketing. Looking for challenging and exciting projects in the digital space covering areas like writing, search engine optimization, selling premium products, public relations and social media strategy.
3x Skillshare Skillup certifications in progress
ALX VA in just completed, sponsored by The Mastercard Foundation
Valid 6x Google certified
LinkedIn certified
Education
ALX
Got to formalise my credentials in the field. An intensive 8 weeks full of exciting and informative content from industry professionals.
MSU
Graduated with a first class pass and several club honours, notably for my work as the Director or Marketing & PR for the MSU Innovators Hub Club.
Work & Experience
GMB Account Manager
Surface Web Services
• Remote work • Researching and managing how clients' local businesses show up across Google products, like Maps and Search • Liaising with Google on suspended and disabled business profiles • Competitor gap analysis • Key phrase research • Designing graphics - logos, posts, flyers, videos • Updating Google Business profiles (100% profile stewardship) • Compiling monthly reports • Updating the Less Annoying CRM - tasks, notes, files, contacts
Marketing & PR Executive
Almodine Homes & Monuments
• Designed and developed company's digital assets like logos, website, social media and photography (product & general purpose) • Raised brand awareness through consistent marketing efforts and product campaign launches for example via Google Business Profile which now gets over 110% more views that our competitors on top of the leads and conversions which are seasonal but nonetheless highly profitable (000s of USD). • Defined and achieved project and overall organizational vision, strategies and tactics. • Researched, negotiated, implemented and tracked advertising and public relations activities. • Consulted with advertising agencies to arrange promotional campaigns in various types of media for example classified.co.zw. • Conducted market analysis and monitored competitive activity, for example keyword gap analysis. • Produced and distributed internal and external communications, for example ad copy for print and digital media. • Developed innovative marketing and PR strategies like Google Ads which have brought the firm over 6K clicks from around 400K impressions @ USD0.08 CTC (~ZAR1.26)
Web Development Intern
Web Entangled - Zimbabwe
• Troubleshot and debugged code ensuring compatibility with devices, browsers and operating systems. • Developed user interfaces with modern frameworks, HTML5 and CSS3. • Studied user requirements to gain strong understanding of project initiatives and deadlines. • Wrote custom HTML and JavaScript for existing websites. • Shadowed developers to learn key details about job duties and tasks. • Followed best practices for software development and web security. • Handled clerical duties for web development staff to keep department running smoothly. • Took detailed notes during team meetings and disseminated to staff members. • Used content creation tools and digital media to design web sites. • Maintained client websites with timely updates. • Adapted quickly to constantly changing, deadline-driven environment. • Worked flexible hours across night, weekend and holiday shifts. • Collected and analyzed Web metrics such as visits, time on site and page views per visit. • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget. • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Business Developer
Creative Cabinets & Kitchens Zimbabwe
One of the most exciting roles in my young career where I carry roles for most of the business functions from marketing, planning (short & long term) to sales leads generation (the business owners handle the actual sales). This role embodies what I have done for most start-ups although I have not put all of those other experiences up.
