Bamidele samuel
About Me
A ๐ฅ๐ฒ๐๐๐น๐-๐๐ฟ๐ถ๐๐ฒ๐ป ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ possessing 5 ๐๐ฒ๐ฎ๐ฟ๐ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ in ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ Business Development with Proven success in managing a broad range of marketing functions, sales, business development, and leadership qualities to support go-to-market efforts, products launches, comprehensive content campaigns, and (re)branding initiatives.
๐ ๐ต๐ฒ๐น๐ฝ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ป๐ฑ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ต๐ฒ๐ถ๐ฟ ๐๐ฒ๐ฏ ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ ๐๐ถ๐๐ต ๐ฆ๐๐ข, ๐ฆ๐๐ , ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด, compelling graphic designs, influencer marketing ๐ฎ๐ป๐ฑ ๐ฏ๐๐ถ๐น๐ฑ ๐ฎ๐ฐ๐๐ถ๐๐ฒ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐๐ถ๐๐ต ๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ ๐ด๐ผ๐ฎ๐น๐.
โCreated and developed a community of 20,000 ๐ฎ๐ฐ๐๐ถ๐๐ฒ ๐๐๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐๐ก๐๐ก๐๐ ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ in less than 30 days
โBoosted & developed an active community of over 20๐ฌ๐ฌ ๐๐ฒ๐ฐ๐ต ๐๐ฎ๐น๐ฒ๐ป๐๐ ๐ณ๐ผ๐ฟ Utiva in the space of 5 months by merely leveraging on the available resources to sustain the community.
โWorked with a marketing team to design & maximize a traditional sales campaign with a conversion rate of 76%.
Additionally, I am very intentional about growth and adding value to lives with every given opportunity. In that vein, I created a site called toptonmedia.com, where I share various opportunities that a lot of people could key into.
I get excited about opportunities where Iโm able to explore, travel & leverage data for discovery insights, and identify patterns that have real human impacts.
You can reach me via ๐ [email protected]
Education
Physics/electronics
Work & Experience
Digital Marketing Manager
UTIVA, UK
Owning performance for Meta social ads, Google Adword, LinkedIn Ads, and TikTok Ads with accountability for aggressive CAC/ROAS goals. โข Managing all SEO activities for the product set. โข Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies. โข Maintaining and updating a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more. โข Manage the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance. โข Conducting competitive research to help refine our product positioning, differentiators, and value propositions โข Analyzing learner input, applicant data, the competitive landscape, market insights, and course materials to recommend and craft target customer personas, value propositions, positioning, and key messaging โข Reviewing messaging and targeting on landing pages, brochures, ads, emails, and other marketing collateral to ensure it aligns with positioning - recommend improvements โข Creating campaigns, messaging, or landing page testing recommendations specific to program personas to improve funnel efficacy. โข Developing first ever templates to improve quality of outreach conversations.
Digital Strategist
GDMGROUP, Lagos
Manage day to day performance and optimization of the Groupโs website โข Execute a comprehensive social media strategy that raises visibility and traffic for target audiences and followers โข Manage content accuracy, relevance and enforce governance on Group domain websites and social channels โข Leverage combinations of photography, video, animations, icons/emojis, memes and the written word to create compelling, sharable contents for storytelling. โข Manage creation of monthly content calendars for the brand โข Create content for and publish across a variety of online (Social Media; twitter, Instagram, Facebook), mobile and web platforms (YouTube, blogs, websites). โข Analyze and report on campaign performance on a day-to-day basis for impact on target audiences โข Analyze Social Media statistics: likes, impression, reach to generate insights from site metrics and implementing same to improve site performance โข Draw on combination of historical events, social context and digital trends to engage audience by telling brand stories. โข Monitor, analyze and report competitive digital marketing and media campaigns
