thepakuma

About Me

With a passion for driving lasting results, I help B2B, B2B2C, and B2C organisations leverage content marketing for lead generation, website traffic, brand awareness and loyalty.

As the Head of Content Marketing at a leading embedded and digital insurance infrastructure startup, I developed a successful marketing strategy and team that led to the brand’s recognition as 2023 ITC DIA Europe Top 100 Insurtech, 2022 Fintech Global Insurtech 100 Startup 2022 and listed Embedded Insurance Leader for the EMEA region.

I’m a passionate and driven user-centric marketing manager with hands-on experience creating and executing digital marketing strategies and projects from conception to completion at technology startups and incumbents. My marketing journey began in 2015 as a digital marketing executive in the media and entertainment industry. I’ve since worked and led marketing teams.

Some of my notable accomplishments include developing a go-to-market brand and marketing launch strategy for a startup, growing brand revenue by 21%, achieving over 2,138% social media growth hacking, helping a SaaS brand increase app downloads from 1000+ to 17,000+, and winning the Ringier One Africa Media Award for Stellar Performance.

I’ve written over 200 SEO-optimized blog posts and lead generation PDFs, implemented an app relaunch strategy that led to over 70,000+ app downloads, and achieved over 80,000+ blog post views.

I enjoy advising early-stage startups and mentoring early to mid-level professionals to build high-growth careers.