Latifah A.
About Me
I am a lifelong learner passionate about taking products to market & communicating the value of products to users.
I have worked with early-stage and high-growth startups as a marketing generalist. My expertise include Product Marketing, User Research, Content Marketing, and more.
I love to find fulfilment in the work that I do. I believe that there are a lot of startups creating life-changing solutions and I’d love to be a part of it. I am addicted to constantly improving my skills, and I’d be happy to volunteer to do impactful work.
Cheers!
Education
Obafemi Awolowo University
DataCamp
DataCamp
Work & Experience
Product Marketing Executive
BuyPower (YC W17)
Led product marketing initiatives from conception to execution that boosted demand and usage for BuyPower (YC W17) Championed the customer voice by conducting market research and competitive analyses that improved our products and by extension, the customer experience. Coordinated the product team in terms of developing high priority features & verticals and took them to market. Executed performance campaigns from conception to strategy, and defined objectives, ad copy, budget, and tracking, which led to over 38K+ purchases. Developed high-value SEO-optimised content and leveraged email marketing which increased blog traffic by 15%
Product Specialist
BuyPower Inc (YC W17)
Developed product enhancements, including use-cases and UX copy, to drive user engagement and product growth. Played a key role in product development by utilizing customer feedback and data to inform business decisions. Collaborated with Customer Support to gain insights on customer needs and challenges.
Product Marketing Manager
Sendchamp (B2B SaaS)
Being an early-stage startup, I built the company's content machine and product messaging from the ground up. Part of my responsiblity was to promote the product by communicating the features and benefits and educating through compelling storytelling to drive adoption and engagement. Coordinated a team of Designers and Customer Marketing in implementing product marketing initiatives that established the product presence in the market. Drove the product messaging & positioning across all marketing touchpoint while continuously tracking performance. Communicated the value of the product with intriguing case studies that evoked user signups and positioned Sendchamp as an industry leader. Built a content machine that included product updates, emails, blog posts, case studies, videos etc and created a comprehensive content strategy that attracted prospects.
B2B Marketing Lead, Nigeria
Turaco
Delivered successful messaging and positioning of products which increased uptake. Created a company-wide glossary that improved understanding of insurance terms across Kenya, Uganda and Nigeria in one month. Developed an effective B2B marketing plan to increase awareness and drive partnerships within the Nigerian market.
