Supriya Dasari
About Me
Highly accomplished and results-driven Product Manager with a Master’s in International Business, specializing in strategic marketing and product development. Demonstrated expertise in market analysis, executing product research, UX research particularly in retail development, and implementing Agile methodologies to drive successful product outcomes. Proficient in translating complex technical concepts into clear communication for diverse stakeholders. Skilled in utilizing tools such as Google Analytics, Notion, and Figma. Adept communicator with a strong history of fostering collaboration across teams and delivering compelling presentations to senior management.
Education
Masters
Volunteered as a PAL (Peer-Assisted Learning) leader at my university by helping juniors to clarify their queries in their academics. Course Modules: Business Strategies | Leadership and Management | Supply Chain Management Marketing across Cultures | Finance | International HRM Business Research Methods | The Global Economy Doing a dissertation on Consumer Buying Behavior.
HelloPM
Product Teardown: Deconstructed over 10+ products to understand their core features, strategic marketing positioning, and customer feedback. User Research: Conducted comprehensive research activities (online), to produce valuable user insights and deliver user stories along with journey mapping. Product Sense: Applied practical product management knowledge to real-life scenarios, demonstrating an ability to develop innovative and customer-centric solutions.
Work & Experience
Product Manager
VR Superstore
● Revise product descriptions to effectively communicate features and benefits to customers, enhancing overall product comprehension. ● Conduct thorough market research to gain insights into the company's market dynamics, user personas, and competitive landscape. ● Spearheaded market share analysis initiatives for the mobile app, employing data-driven strategies to pinpoint growth opportunities and strengthen market positioning. ● Utilize research findings to inform decision-making processes and identify potential new feature enhancements. ● Shape and cultivate the product vision, translating it into a comprehensive strategic plan. ● Coordinate user feedback collection efforts and foster close relationships with customers and merchants to better grasp their requirements. ● Lead feature team ceremonies and collaborate closely with the development lead to introduce new features and products. ● Develop robust yet ambitious roadmaps that uphold high delivery standards. ● Translate the company's vision into a coherent roadmap and prioritize features strategically. ● Generate innovative and commercially viable ideas to deliver added value and meet merchant needs effectively. ● Establish a comprehensive analytical framework to evaluate the efficiency and impact of our product offerings.
Jr.Product Manager
VIZILA Ltd.
Vizila is an e-commerce technology startup, founded in 2021 by Fortune 100 senior executives and Research faculty professionals. Acting as the sole point regarding the development of the Health & Wellness entity in Vizila. I built a strategic product roadmap for ViCare which suits the overall strategy of the business. Designed customer segmentation and category tree for 15 lifestyles like Nomadic, Sustainable, etc. I collaborated with the product manager on market intelligence reports, business plans, and business case development. Analyzed and assessed market trends for healthcare and wellness verticals. Developed product pricing and positioning strategies for the ViCare entity. Defined and established key product and solution requirements to resolve major customer pain points. Involved closely with the technical team in designing the UX on the company's app. I created an investment roadmap for Venture Capitals and Angel Investors. Implemented competitor analysis and identified the gaps in the health & wellness market.
Marketing and Communication Intern
VIZILA Ltd.
Vizila is an e-commerce technology startup, founded in 2021 by Fortune 100 senior executives and Research faculty professionals. Coordinated and planned marketing and communications activities with Marketing Team. Accomplished market research and identified suppliers while participating in Business planning and Strategy meetings. Researched micro-influencers and supported in planning the team for collaborations with creators and streamers. Monitored, reported, and engaged in social media trends and supported all company-related social media activities. Involved in creating social media copy in English, mainly Gen-Z as the target audience. Monitored, encouraged, and participated in 1:1 discussions within the Hiber community.
Jr. Assisstant
Women Development and Child Welfare Department
WD&CWD is a state government organization focused on the welfare of women and girl-child in urban areas of Hyderabad, India. Organized and updated a large employee database of 300 members. Created the reports and presentations in MS office tools for the office manager to present to department heads. Produced and collated sales reports and financial insights using Microsoft word and excel. Assisted with the preparation analysis and verification of accounting records, financial statements, and reports to ensure accuracy and adherence to reporting and procedural standards. Provided necessary training on the business process to all supervisors and workers.
Portfolio
