Rukumani Arumugam
About Me
Personable business professional bringing successful 10+year career in Market
and Consumer Research across both agency and client. Focused on delivering
superior customer experience to internal and external customers utilizing
customer insights.
Adept at utilizing consumer research to drive insights to improve customer
experience and drive brand growth.
Education
Jacobs University Bremen
Marketing Research Institute International, University Of Georgia (Online)
Work & Experience
MARKET RESEARCH AND BUSINESS INTELLIGENCE MANAGER
Consolidated Bank Ghana
Provide support to the Unit Head on all activities aimed at gathering and interpreting information about the customer, employees and/or business units to gain insight and support decision making. Aid in generating periodic surveys to solicit feedback from external customers on their experience with the various touchpoints. Work closely with stakeholders to utilize feedback to streamline our services. Facilitate the development of surveys to address pain areas of internal customers and departmental synergy Collaborate with various departments on areas to improve service delivery and/product modification utilizing customer insights
ACCOUNT MANAGER
Millward Brown West Africa
Key contact person responsible for overseeing projects from questionnaire development, data collection through to reporting and presenting of results. Utilized insights from Brand Health, Customer Satisfaction surveys and Household Panel to aid timely recommendations to help clients grow their brands. Solidified client relationships through constant collaborative efforts, and identifying opportunities for clients. Grew accounts from small dip surveys into weekly continuous tracking surveys. Coordinated with suppliers both internal and external, to ensure projects were running efficiently and on time.
RESEARCH EXECUTIVE
Research International
Collaborated with leadership team on research projects to meet tight deadlines for multiple projects and determine best methods for each project. Coordination of research projects Questionnaire design Moderating focus groups Conducting in-depth interviews, Writing reports, proposals etc.
