Robbi Cahya Yudha
About Me
I’m a seasoned Digital Marketing with a Experienced in SEO, leading to enhanced online visibility and revenue growth. At Doctoroncall, I boosted the ADO by 3x through the optimization of over 6,000 e-commerce terms and increased revenue by 32% by optimizing CRM tools for a user database exceeding 1.3M.
In roles at HSB Investasi and Katadata, I led a 300% increase in online visibility using effective SEO strategies and spearheaded a team of content writers towards consistently delivering SEO-optimized content. I contributed to improved user experience and conversions through a website revamp project, and I drove better content organization and user engagement by creating content clusters.
Overall, I’m a result-driven digital marketer, adept at blending data analysis with an understanding of user behavior to inform strategic marketing decisions.
Education
University of Pembangunan Nasional Veteran Yogyakarta`
Work & Experience
SEO Specialist
DoctorOnCall
At Doctoroncall, I excelled as a digital marketing specialist, driving data-oriented strategies that resulted in significant organic traffic growth, from 4.3M to 5.7M. I refined user experience through the creation of customer personas and conducted extensive keyword research for over 6,000 ecommerce terms, which tripled the ADO. My management and optimization of CRM tools for a database exceeding 1.3M users led to a 32% revenue uptick. I spearheaded the revamp of SEO remapping and site structure, enhancing user navigation and boosting search rankings. My collaborative efforts in creating an end-to-end SEO campaign resulted in effective lead generation landing pages. Additionally, I boosted EDM open rates from 9% to 41% via targeted content and audience segmentation strategies.
SEO Specialist
HSB Investasi
As an SEO Specialist at HSB Investasi, I played a pivotal role in amplifying online visibility by 300% through effective SEO strategies. As a team leader, I successfully managed and mentored a team of three content writers, ensuring the delivery of high-quality, SEO-optimized content. My responsibilities also extended to the design of a monthly content calendar, promoting a smooth and streamlined content creation and publication process. My collaboration with the development team was key in addressing technical SEO aspects, which included improving site speed, structuring data, and ensuring mobile responsiveness. I was instrumental in a website revamp project, where I worked on designing and implementing UI/UX wireframes that significantly enhanced user experience and boosted conversions. My analytical abilities were utilized in analyzing website performance data, generating detailed reports that informed marketing decisions based on data. I also created content clusters tailored to user interests and company objectives, which proved beneficial in enhancing content organization and user engagement. This comprehensive approach resulted in a notable increase of 12% in leads generated from the website.
SEO Specialist
Katadata
As an SEO Specialist at HSB Investasi, I honed my skills in technical SEO audits, enhancing site performance and search engine rankings by optimizing website assets, sitemaps, and robots.txt. I boosted organic traffic and user engagement by implementing article clustering strategies for evergreen content. My role also involved conducting in-depth keyword research for news writers to identify trending topics, thereby driving targeted traffic to news articles. I closely collaborated with news reporters, producing user-optimized articles that heightened reader engagement and overall website performance. To enhance website credibility and search engine rankings, I audited and removed toxic and low-quality backlinks. Moreover, in collaboration with commercial teams, I developed and implemented effective SEO strategies, resulting in increased website traffic and revenue growth.
