reyhandevsam
About Me
As a dynamic and highly motivated researcher with a solid foundation in technology, management, and statistic academic background. I bring a wealth of research experience spanning various business domains, including technology and marketing. My commitment to data-driven research is evident in my proficiency with quantitative, qualitative, and secondary research/desk research methodologies, complemented by a keen interest in adopting cutting-edge evaluation methods such as eye-tracking.
Currently, in my role as a product researcher that transform business needs into valuable product, I leverage my expertise gained from two previous positions as a UX researcher. Notably, I successfully led an e-learning development project, employing a diverse range of methods, including usability testing, interviews, surveys, and eye-tracking, that also puts forward statistical principles to ensure the project aligned seamlessly with user needs.
I pride myself on possessing valuable skills, including selecting the most efficient research methods within time and budget constraints, proactively addressing biases through effective communication and stakeholder mapping to align with business goals, and fostering team growth through strong analytical, critical thinking, constructive criticism and powerful communication.
Now, equipped with my diverse skill set and values, I am confident in bringing added value to any research or product opportunity in your company. I am eager to continue developing my skills, collaborate on challenging projects, and expand my insights internationally, fostering a network across the global opportunity.
Look further of my journey and experience on here
Education
UPN "Veteran" Yogyakarta
In my academic and professional journey, I conducted comprehensive research on the relevance of E-Learning output, employing t-tests and correlation tests for hypothesis validation. Utilizing surveys and advanced data processing through SPSS, I integrated both quantitative and qualitative methods, implementing SQL for efficient business database management within the framework of a mixed-methods thesis on an LMS app. My proficiency extends to innovative design methodologies, as evidenced by securing 2nd place in a COVID-19 UPNVY Infographic Design Competition, where I integrated impactful design with thorough research for heightened awareness during challenging pandemic times.
Technology Institute of Philiphines
Selected for the Data Visualization TIP's International Virtual Exchange Program, I immersed myself using Tableau and Google Analytics for a month in 2022. Beyond technical skills, the experience enhanced my cross-cultural learning and fostered teamwork in A diverse setting. Now adept at extracting and presenting insights from data.
UPN "Veteran" Jakarta
Participated in UI/UX Exchange Prograrm in UPN Veteran Jakarta, leading to the development of a UI/ UX project for a mental health app in 2021. Applying design thinking, the app achieved a notable 50% usability score in prototype testing, showcasing my proficiency in innovative design methodologies for impactful solutions in mental health and user experience.
Work & Experience
Product Researcher
Nordspec
IT Consulting with AI & ML Specialized that focused on location-planning experts build tools and data that help our customers understand and optimize location when creating both physical and online distribution networks • Conducting Analysis of new product concept encompass competitor analysis that given insight in research plan for PM and wireframe for UX Designer
UX Researcher
Campaign.id
• Conducted 3 independently combined research projects method with qualitative and quantitative, including usability testing & in-depth interviews with UI/UX experts & led 1 FGD with global users, gaining pain points, insights and behavioral analysis. • Assisted in the Refresh UI/UX Project, contributing to a 10% increase in installation rates through identifying user behaviors and pain points. • Generated competitor analysis from 33 websites/apps that supported secondary research in 5 UX Research Project. • Streamlined 5 research plans and 30+ desk research analysis for digital product research, market research, and product analytics, resulting in improved UX design and increased user engagement. • Collaborated with cross-functional teams including PM, Developer, Content and Marketing with agile to understand research and business objectives based on data, leading to better alignment and iterate decision-making. • Analyzed findings and compiled comprehensive reports for internal teams and stakeholders, including presentations to senior management in app track (SPM and CEO). • Led the product study with context "Speed dating in Research" and "Benchmarking analysis" to build the internal research capabilities.
UX Researcher
Growth Center (Kompas Gramedia)
Growth Center by Kompas Gramedia is an integrated talent solutions ecosystem to facilitate organization's growth, one of the platforms utilized is an integrated LMS for employees and Kognisi.id for the general public • Implemented a comprehensive UX research plan, utilizing surveys, interviews, and usability tests, and adapting statistic resulting in a 25% increase in user satisfaction. • Analyzed research data with thematic analysis and 2x2 matrices with spreadsheet utilizing with involve descriptive and inferential analysis to gain actionable insights for improved product decisions. • Utilized survey data and A/B Testing utilize UseBerry from 50+ respondents to support quantitative data and drive research decisions. • Streamlined UX research process using agile methods and design thinking, achieving 30% faster delivery and 20% cost reduction. • Conducted 19 in-depth interviews and usability tests, gathering insights that led to a 15% improvement in product design.
UI/UX Specialist
Sagara Technology
Sagara Technology is a software house company from Indonesia which operates in the field of software production and development, starting from website development services, e-commerce, Android and IOS application development, big data, to IT job training staff. • Collaborated with cross-functional team to define a platform for educating orphanage residents on technology, resulting in increased empowerment. • Executed the design of a platform with in-depth understanding of UI Design using Figma in an agile methodology, fostering teamwork throughout the daily iterating process and delivering an innovative product to stakeholders.
UI/UX Specialist Team Lead
AIESEC In Indonesian
Global youth organization that focuses on leadership development and cultural exchange. It provides opportunities for young people to engage in cross-cultural experiences, develop leadership skills, and contribute to positive social impact. • Researched using Google Analytics to help identifies 20+ website page’s user behavior and make the User Persona. • Steered Brainstorming about user journey, mock-up, and prototype in Figma with 3 people on the team. • Implemented 10+ pages prototype to the website using WordPress CMS with the team. Increased the website performance and SEO by +3% Higher in 1 month based on the web.dev audit by removing some entities and using plugins.
