Queenette Obike
About Me
My name is Queenette Obike, a highly motivated, energetic, process-driven and detail-oriented professional, with over 6 years’ experience in product commercialisation, marketing; brand strategy development & visual enhancement and driving products and technology roadmap for improved workflow efficiencies.
In addition, I have experience in product lifecycle management that identifies with changing technology and captures customer requirements to develop products that are valuable, innovative, and successful. I possess strong organisational and prioritisation abilities in a dynamic SaaS environment and integrate user feedback to provide strategic and optimally useful solutions to help people and businesses anywhere leverage technology, innovation to inspire, create & drive sustainable growth and success.
I am seeking a position in Product Management to advance my career in core Product Management that would enable me to significantly contribute to the growth of your company, whilst gaining invaluable experience.
Currently, I work as the Head of Business Development and Growth in an Agritech company and some of my responsibilities are to identify, follow-through on business opportunities and conduct market research to develop viable sales strategies for overall company growth. Consequently, I am very passionate about product development and technical implementation efforts for both public and private sector industries. This allowed me to hone my skills in building and maintaining relationships with potential leads and proffering up solutions for growth, as well as competitive analysis, need assessment drafting and proposal writing.
My knowledge spans across various industries in Africa and U.K enabling increased understanding on the need to identify gaps in a business and source potential new leads to scale and reach a wider audience.
Therefore, I believe I will be excellent if given the opportunity. I am ready to learn, serve and adapt to company culture.
LinkedIn: https://www.linkedin.com/in/queenette-c-obike/
Education
University of Birmingham
Here, I Investigated the choice pattern of individuals, from their perception of steepness of slant through verbal and visual data collection in men, women, the elderly and the overweight that passed the Faraday Statue, in the University of Birmingham, with the stairs and the ramp. This identified the underlying physiological difference in genders, the decline in leg strength of women, and correlated the available resource (energy expenditure >> energy reserve) of women, the elderly and the overweight to their exaggerated perception of the environment (hill/slope). Which provided more evidence as to why there is a progressive resistance to walking. The aim of this research was to highlight walking, when done frequently with increased intensity, is an effective, readily available means of exercise, with numerous public health benefits.
University of Middlesex
Project- The Effects of Genistein in Melanoma and Breast Cancer (BSc Thesis) Here I evaluated the effect of genistein on cell cycle, cell proliferation, tubular nature and apoptosis of mutant and wild-type cancerous cells. Adopting the data from a number of research articles on cancer cell apoptosis and proliferation. Along with, statistical analysis with scatterplot to visualize the correlation in mutant and wild-type cancerous cells upon interaction with genistein. Thus, provided more evidence of the therapeutic and preventive nature of genistein founded in soy products and tofu on melanoma and breast cancer cells.
UTIVA
The Product Management Course (Accelerator) is a practical, hands-on, full experiential course offering global standard knowledge in: - Product Thinking - Product Design and UX Research - Product Metrics - Product Vision and Strategy - Manage Product Development Using Agile Methodology - Agile Development and Scrum Framework - Design Sprints for Agile Scrum Teams - Product Prioritisation - Developing Minimum Viable Products - Product Roadmap - Integrated Product Leadership and Stakeholder Management - Product Growth - Product Launch
Work & Experience
Product Marketing Manager
TradeBuza
- Conduct market research to identify new business opportunities and engage with executives to establish strategies for pursuing those new opportunities. - Create and improve proposals for existing and new clients. - Meet with potential investors to present company offerings and negotiate business deals. - Ensure company is on track to hit revenue targets. - Analyse financial data and develop effective strategies to reduce business costs and increase company profits. - Develop and deliver pitches for potential investors. - Collaborate with Product team to provide insight into product development and competitive positioning. - Develop and sustain solid relationships with company stakeholders and customers.
Senior Business Analyst
Patec Group
Evaluating business processes, anticipating requirements, uncovering areas for improvement and potential risks to mitigate and implement solutions • Creating detailed business plans and proposals for small-medium FMCG companies in Nigeria • Management Reporting • Data modelling practices to analyse findings and create suggestions for strategic and operational improvements and changes • Financial analysis • Creating a business analysis report that monitors performance and incorporates variance analysis across subsidiaries • Performing requirements analysis
Marketing and Research Associate
StyleHQ
Proposal writing • Business consulting on strategic planning and expansion • Liaising with the graphics team for rebrand concepts and web design • Overseeing budget and inventory • Research to generate new leads and thought provoking content relevant to the brand concept • Monitoring and maintaining engagement follow-up activities • Liaising with the social media team to drive the digital marketing and ensure customer relations is maintained
Business Development Associate
Consult for Africa
Analysis of a business or project to give possible recommendations and suggestions to address problem areas. • Design and gathering of data during the information gathering phase. • Development of a business model. • Creation of strategy and implementation plan that ensures optimum financial growth. • Evaluation of a potential product market, a social networking program, and the performance of a production line. • Fixing or improving a particular component of a client's business.
Medical Lab Scientist
NIMASA S.A.R.B. Clinic
Organizes work by specimen labeling; logging specimens; arranging reports for the doctor; keeping work surfaces clean and orderly. • Maintains quality results by running standards and controls, verifying equipment function through routine equipment maintenance and advanced trouble shooting; calibrating equipment utilizing approved testing procedures; monitoring quality control measures and protocols. • Identifies and communicates abnormal patient conditions by alerting supervisory personnel, the pathologist, the patient physician, or nurse; reporting mandated information to the public health department or other designated officials
Data Analyst
Anthony Nolan
Acquiring samples from patients with appropriate filing with barcode of samples, whilst ensuring adequate health and safety standards • Maintenance of databases/data analysis systems. • Interpreting data, analysing results using different statistical software (excel, SPSS & SAS) and providing ongoing reports. • Work with management to prioritize business and information needs. • Advancing awareness by providing information of individuals with leukaemia and recruiting donors. • Filter and clean data by reviewing computer reports, printouts, and performance indicators to locate and correct code problems. • Selling of merchandise to promote and further raise awareness of bone marrow register.
