Purity Chepkoech
About Me
Hello, I’m Purity Chepkoech. My career path in the digital marketing industry began at Agricycle Global, where I thrived as a Digital Marketing Specialist, specializing in social media content creation and marketing automation. Transitioning to East Africa Breweries Limited, I embraced the role of E-commerce Executive, where I led impactful e-commerce strategies to drive sales growth. As I continue to progress in my career, my aspirations lie in further honing my skills in digital marketing, exploring emerging trends like AI-driven marketing, and ultimately contributing to the success of innovative projects and initiatives within the industry
Education
Kenyatta University
Second Upper
Work & Experience
E-Commerce Executive
East Africa Breweries Limited
Increased organic traffic by 35% within 6 months by implementing a targeted SEO campaign that boosted keyword rankings for 20+ major keywords, driving a 20% increase in online sales. Managed a $40,000 digital advertising budget and optimized spend across platforms to achieve a 20% lower CPA than industry average. Spearheaded a successful influencer campaign, enhancing brand visibility and contributing to a 20% growth in e-commerce sales. Analyzed website metrics and generated monthly reports, identifying key trends and opportunities for improvement. Managed social media presence, ensuring consistent brand messaging and community engagement. Optimized product listings and pricing strategies to maximize online sales profitability. Provided analytical support to various departments by interpreting and summarizing data trends.
Digital Marketing Specialist
Agricycle Global
Increased brand awareness by 20% and engagement by 25% through engaging social media content and strategic ad placements Improved search engine ranking by 20% by implementing SEO best practices and targeted keyword research. Enhanced website user experience (UX) and conversion rate by 30% through A/B testing and optimization Developed and executed email marketing campaigns that boosted conversion rate by an additional 25%.
