Sashika Dilshan Perumath Thanthirige
About Me
I am a marketer by profession holding an MBA and a Post Graduate Diploma in Marketing. So far, I have contributed to a startup and a project by blog writing and marketing consultancy apart from the role I play at my existing employer as a Marketing Manager.
Key achievements include, increasing traffic to web site, brining specific pages to the first page of SERPs. revenue increasing and multiplying sales during the time at my current employer.
Tools familiar with/working with,
Google Analytics, Screaming Frog, Ahrefs, Moz Tool extensions, Google Search Console, WordPress, Ghost, Google lighthouse, Canva,
Other Certifications
Google Garage, Brand and Psychology Masterclass, Google Analytics for Beginners Certification
Previous experience comes from an FMCG company as a Management Trainee (Branding) and from the No. 1 Telecommunication company, Dialog Axiata, Sri Lanka as a Customer Experience Associate.
Education
London Metropolitan University, UK
Successfully complete the MBA at London Metropolitan University
Sri Lanka Institute of Marketing
Awarded for the best student for Strategic Marketing Planning (Gold Medal) by Sri Lanka Institute of Marketing
Work & Experience
Marketing Manager
Insfra Technologies
Preparing, developing, and executing marketing plans and strategies in order to meet objectives. Increased product's online presence by 50% through digital strategy Increased customer experience through user perspectives Identifying and analyzing market behavior and trends Digital marketing, managing, and driving brands for results Working with Google Analytics, Google Search Console, MailChimp, Social Media, Ghost, MOZ tools, Google Lighthouse & Get DPD, Blog writing and content creation Coordinating with IT Department and involving in new product developments (NPDs) Evaluating sales and brand performance
Management Trainee (Branding)
Lucky Lanka Milk Processing and Company PLC
Played the role of Brand Manager and reported to Director, Marketing. Monitoring market trends and consumer behavior. Identifying potential markets and preparing strategies for brand positioning. Preparing marketing proposals and brand plans and presenting to the senior management. Coordinating with media and advertising agencies. Advertising - ATL and BTL activities and execution. Developing brand strategies Event planning, budget control, execution and evaluation. Managing overall branding of Lucky Yoghurt, Yoghurt drink, Cheese, Choghurt (chocolate Yoghurt Brand) and Lucky Ice Cream including advertising, script writing and sponsorships.
Portfolio
