Peace Nduchukwu
About Me
My name is Peace Nduchukwu and I’m a passionate and driven professional with a background in Strategic Advertising and Marketing Communications, holding a Master of Arts degree in the field. Recently, I’ve also obtained certification as a Product Manager, marking an exciting new chapter in my career journey.
My career path has been guided by a deep interest in understanding consumer behaviour, crafting compelling brand narratives, and leveraging innovative strategies to drive business growth.
During my time as an MA student, I immersed myself in the study of strategic advertising and marketing communications, gaining valuable insights into the dynamic landscape of brand management, market research, and integrated marketing campaigns.
Upon completing my degree, I sought to expand my skill set further by pursuing certification in Product Management. This certification has equipped me with the knowledge and expertise to lead product development initiatives, prioritise features based on customer needs, and drive product success in competitive markets.
As a newly certified Product Manager and MA graduate, my aspirations are twofold.
Firstly, I aim to leverage my strategic advertising and marketing background to bring a unique perspective to product management, seamlessly integrating marketing strategies into product development processes to maximise product success.
Secondly, I aspire to contribute to the growth and innovation of organisations by leading cross-functional teams, collaborating with stakeholders, and delivering products that resonate with customers and drive business objectives.
In essence, I am driven by a passion for creativity, innovation, and strategic thinking, and I’m excited to embark on this journey as a Product Manager, leveraging my expertise in advertising and marketing communications to make a meaningful impact in the world of product development and business growth.
Education
University of Greenwich
Masters in Strategic Advertising and Marketing Communications
Work & Experience
Marketing Coordinator
Peace O' Cake N More
• Developed and executed multi-channel marketing campaigns for different seasons resulting in 20% increase in sales. • Conducted market research and analysis to identify consumer trends and competition, providing valuable insights to the business. • Managed social media accounts, and content creation, significantly boosting online engagement and conversions. • Collaborated with the creative team to create compelling marketing materials, including flyers and digital content. • Conducted post-campaign analysis to measure performance and recommend optimisations for future campaigns.
Advertising Personnel
Digi Track Medias, Lagos, Nigeria
• Assisted in the planning and execution of advertising campaigns for clients, ensuring accurate budget management and timelines. • Coordinated with media partners to negotiate and place advertising on air, online and broadcast platforms. • Conducted market and demographic research to target specific audiences at specific times effectively. • Prepared and delivered client presentations, highlighting campaign strategies and results. • Contributed to creative brainstorming sessions and provided input for effective ad content.
