Oladeji Oluwaseun
About Me
Oluwaseun is a project/ product marketing manager with over two year of experience leading cross functional teams to execute high impactful project . I excel at diagnozing and priotizing project problems and building and maintaining strong relationship to improve how team works.
She is passionate about productivity, leadership and building a community . She has learnt how to think by design, monitor and control by ensuring projects are delivered
Education
Ekiti State University
Work & Experience
Product Marketing Manager
Wema Bank
•Motivated cross-functional team to develop and launch products resulting in seamless product deployment and 50% revenue increase. ● Led successful campaigns for retail products through a strategic communication plan and well-crafted communication materials which ensured effective messaging to customers and significantly contributed to market penetration, heightened customer engagement and drove adoption and usage ● Provided writing and editing support for internal and external communication as integral components of strategic positioning that resulted in projects delivered on time, improved brand consistency and messaging clarity. ● Coordinated and Managed the brand positioning of the bank through a Reward Scheme for customers via the bank’s platform and collaborated with external leading merchants in Nigeria resulting in an increase of new to-bank customers in 3 months, transaction counts and engaging active customers. ● Drove internal and external communications for digital products detailing the offerings which contributed to the increase of 50% of brand impression. ● Coordinated product testing and gathered user feedback resulting in a 10% increase in product performance. ● Responsible for managing SarabyWema’s social media presence by overseeing the calendar which contributed to an increase in the reach and engagement of the audiences ● Implemented an engagement strategy that led to an increase in brand awareness and conversion rate by 58% in less than 2 months. ● Built and managed relationships with over 3000+members by promptly resolving issues and introducing innovative marketing strategies to increase the brand's awareness and a highly engaged online community ● Performed in-depth research of competitive trends, providing insights to the team influencing product development strategies and contributing to market share growth. ● Monitored analytics to measure campaign performance which drove organic traffic by 40% to the bank’s platform.
Community Manager
Afro Tech Girls Community
•Developed and executed over ten offline programs and secured the participation of esteemed guest speakers, effectively reducing the management's workload by an impressive 40% and boosted team efficiency by 25%. ● Conceptualized and implemented a strategic roadmap for campaign strategies, driving a 25% increase in traffic and conversions, significantly enhancing the organization's bottom line ● Spearheaded successful collaboration with industry influencers, resulting in a 30% increase in brand mentions and significant rise in followers acquisition from target demographics. ● Managed relationships between stakeholders and partners to build the brand resulting in brand visibility ● Monitored and allocated resources, ensuring seamless execution of projects, maintaining a stellar 50% satisfaction rate among stakeholders.
