About Me
Hello, My name is Neelam Shukla. I am a Melbourne-based UX designer with experience in the HR and Education industry. I have 12 years of in stakeholder management, collaboration, user research and ideating. I had been using UX methods, despite not knowing what UX Design was! I like to create impactful and meaningful digital experiences (keeping with the trend). As an ex-entrepreneur myself, I have dealt with all aspects of the business, which helped me with structural thinking, analytical rigour and last but not least, perseverance.
My biggest strength is interacting with people and dealing with empathy. Empathy is the key to understanding a customer’s needs, which shall serve me well as a UX/Experience Designer. I am always looking for novel ways to improve end-user interaction to increase satisfaction, loyalty, and general use.
Outside work, I like to spend time baking and D.I.Y. I am the mother of two gorgeous and cheeky monsters.
Portfolio:- www.neelam-shukla.com
Education
Symbiosis Institue of Management Studies
Human Resource Management, Organisational Development.
General Assembly
It was 3 month intensive course on Design Thinking principles. We worked on 2 concept and 1 client project gaining real experience.
Work & Experience
Experience Designer ( Freelance )
Nexus Development
1. Gathering client requirements and understanding business goals. 2. Helping client optimise their product through good design as a standard business practice. 3. Participating in all aspects of business development, from market research to marketing and developing MVP, ensuring that the company’s vision was followed. 4. Currently designing high-fidelity desktop and mobile screens for the company’s MVP by applying knowledge of User-Centered Design principles and design patterns.
UX Designer
ShopAssist
Redesigning an online grocery website Designed mid-fidelity prototype, transforming their Minimum viable product (MVP) to Minimum compelling product (MCP). Focused on the user’s goal, behaviour, needs and motivations while designing the solution. Recommended next steps, with a focus on immediate steps and long-term goals. Methods - Comparative and competitive analysis, Wireframes, Heuristic evaluation, User flow, Journey map, Service design blueprint, Feature prioritisation matrix, IA. Tools:- Figma, Miro, Mural, Canva and Whimsical
UX Designer
VitalCALL
Minimum viable product (MVP) objective 1) It was a concept project. 2) Proposed solution was a hybrid mobile app for visibility and communication from the service yet benefitted from the convenience of a mobile application. 3) Designed two new features and iterated on features based on user feedback. 4) Businesses to proactively start reaching their subscribers with daily updates or in touch with customers who use products daily, satisfying customers' primary concerns. Methods: - Competitive and comparative analysis, User interviews, Affinity mapping, Wireframes, Prototyping, Journey maps, and Features prioritisation table. Tools: - Figma
UX Designer
Abbey's bookshop
Aligning 'brick & mortar experience to e-commerce Mar 2022 1) It is a concept project. 2)Designed mid-fidelity prototypes that aligned with the business strategy and archetype goals. 3)Focused on the user’s goal, behaviour, needs and motivations while designing the solution. 4)Recommended next steps, align with budget, time and staff to see the scope of changes. Methods - Comparative & competitive analysis, Wireframes, Heuristic evaluation, User flow. Tools:- Figma, Microsoft presentation
Childcare Educator
AMIGA Montessori
1) Designed age-appropriate activities for each child according to the insight gained through contextual observation. 2) Honed communication skills through relaying complex information in a simple way. 3) Facilitated weekly ideation meetings with educators to discuss any changes to be implemented to make the program more effective.
Business owner /Freelancer
Sweet Celebration
1) Managed my own custom cake business and worked as a freelance photographer. 2) Gained experience dealing with customer expectations. 3) Ideated business plan regularly while maintaining budget and time.
Recruitment Consultants
HP
1. Responsible for managing end-to-end recruitment processes for 3 R&D groups 2. Implemented the process improvements plan “Employee Referral Scheme”, which reduced recruiting lead time by 15%. 3. Involved in hiring strategy for the business groups and regularly reviewed progress with stakeholders.
