nancynhandara
About Me
I’m a digital marketing specialist with over three years of experience. I’ve developed expertise in three key areas: paid advertising, social media management, and data reporting using analytics and visualization.
As a Performence marketing manager in my previous role, my team has generated a 27% growth in revenue in the last quarter. I have a strong understanding of various advertising platforms, including Facebook, Instagram, Google, YouTube, and LinkedIn ads. I’m also proficient in social media management, using Canva to design engaging content and writing copy that resonates with audiences.
In addition to my advertising and social media skills, I’m also highly proficient in reporting using data analytics and visualization. I regularly deliver vendor-specific dashboards and bi-weekly reports to businesses I work with, providing insights and recommendations that are instrumental in achieving business objectives. I use my expertise in Google Analytics and Google Data Studio to track performance and identify opportunities for growth.
My passion for digital marketing and my ability to analyze data to drive business outcomes have allowed me to excel in my field. I look forward to discussing how I can leverage my skills and experience to drive results for your business.
Education
Bachelor of Arts
Work & Experience
Digital Marketing Manager (Social Media)
Silentus (app)
Increased application adoption by 25%, driven by social media marketing program. Produced social media assets, collateral, and content, synchronizing messaging and branding across multiplatform channels: Instagram, TikTok, and LinkedIn. Managed end-to-end global social media campaigns, automating publication schedules, content creation, and influencer collaborations. Monitored engagement, responded to comments, and identified influencer collaboration opportunities. Responsible for influencer and guest contributor content quality, deliverables, and brand alignment.
Digital Marketing Manager
INKFISH digital marketing
Coordinated with the cross-functional teams (SEO, Copywriting, Web Development) to improve the company's website traffic. Developed social media campaign strategy to include brand awareness efforts and authority building as well as to increase impressions and CTR. Tracked all social media channels’ performance data and customer patterns and used insights to formulate go-forward strategies. Increased engagement and Google Ranking. Increased Sales by 10% within the first month of social strategy implementation. Increased social media followers and social media engagement by 12% year over year
