Mufida Mastura
About Me
Experienced Digital Marketing Manager with 6 years extensive experience building, maintaining, and running successful digital marketing campaigns. Adept at creating and implementing client- centered, successful campaigns, aimed at improving brand awareness and presence. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals.
Education
Universitas Muhammadiyah Yogyakarta
Work & Experience
Digital Marketing Manager
PT. Inovasi Anak Indonesia (PARKEE)
• Used SEO expertise with Google Analytics knowledge to deliver wide-reaching, high- performing digital marketing campaigns. • Optimized website content for SEO, resulting in a 15% increase in organic search traffic. • Designed and implemented an automated re-marketing campaign that increased return visits by 40%. • Leveraged A/B testing to optimize website design and user experience, resulting in a 10% increase in conversions. • Developed and implemented an influencer marketing strategy that increased brand visibility. • Developed and implemented an effective company’s social media presence by developing posting strategies, creating content guidelines, copywriting, and implementing organic customer acquisition strategy, resulting in a 30% increase in app downloads.
Senior DIgital Marketing (Freelance)
AcuityHub
• Utilized analytics to measure and optimize the effectiveness of campaigns, resulting in a 20% improvement in ROI. • Led cross-functional teams to develop and execute creative, on-brand content that resonated with customers and improved engagement. • Developed and executed a comprehensive digital marketing strategy, resulting in a 15% increase in website traffic
Political Assistant and Social Media Specialist
Embassy of the Republic of Indonesia
• Conducted research on social issues, analyzing policies, public issues and operations of governments and businesses. • Generated public support for political ideas, theories and policies. • Researched and reported on national political trends, sharing findings, recommendations and conclusions. • Wrote legislative proposal drafts and prepared speeches, correspondence and policy papers for governmental use. • Researched and reported on national political trends, sharing findings, recommendations and conclusions. • Wrote legislative proposal drafts and prepared speeches, correspondence and policy papers for governmental use.
Digital Marketing Specialist (Freelance)
Warung Turki Kemang and TURKUAZ Restaurant
• Created and delivered campaigns in line with targeted marketing strategy, ensuring first- class quality standards across all platforms. • Identified partnership opportunities with key influencers to raise brand profile and awareness. • Devised and executed innovative creative copy, maximizing brand engagement and reach. • Utilized social media platforms to develop an engaged community of followers that increased brand visibility • Generated leads through email marketing campaigns that resulted in a 10% increase in sales. • Developed and implemented a comprehensive digital marketing strategy that increased brand awareness by 50%. • Implemented A/B testing to optimize website design and user experience, resulting in a 20% increase in conversions.
Social Media Manager
North Euphoria Creative Agency
• Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales. • Developed content strategy around core content pillars of brand for visual and style consistency. • Created and implemented monthly editorial calendar based on client social media and marketing goals. • Increased @Presunivdaily instagram lead generation by 43% month-over-month, generating 21% engagement with customers visit and followers. • Developed automated reporting in Google Sheets on social media KPIs for executive leader. • Reduce customer support request by 15% by engaging with customers on social media whenever the have questions.
