Faith Mutuku
About Me
Skilled in Digital marketing, UX Design and Front-end Development, I’m an avid researcher who enjoys being able to dive deeper into my role, to empathize with users and understand how I can support and help teams make impactful decisions. With 3+ years of experience in the Information Technology industry and expertise in user experience design, data analysis, sampling, statistical analysis of behavioral data, developing user journey maps, creating user profiles and user personas.
Education
Meru University Of Science and Technology
Work & Experience
Content Creator
Freelance
Created targeted posts to improve site traffic, user engagement and conversion rates Designed email campaigns based on user interactions to generate leads and conversion Conducted on-page and off-page SEO to increase site organic traffic and improve domain authority Edited site content to provide users with direct, useful and credible content for better user experience Launched SEO campaigns for both short and long-tail keywords to improver user site sessions
Digital Marketer
MtuWangu
Created social media strategies to drive user engagement Timely engaged customers through their reviews to ensure customer satisfaction Performed content A/B testing to provide ideal user experience Conducted user and competitor analysis to come up with better targeted campaigns
