About Me
Enthusiastic marketing professional with a Master’s degree in Management and a specialization in International Marketing & Brand Management. Proficient in crafting compelling content, utilizing analytics tools, and managing email campaigns. Proven experience in coordinating messaging for international events such as the Olympic Games. Seeking a Marketing position where I can utilize my skills and experience to contribute to the creation of impactful solutions.
Education
NEOMA Business School
NAEMD, IGNTU - Central University
Work & Experience
Marketing & Communication Coordinator (Internship)
Atos International
• Coordinated messaging, positioning, and a channel mix to engage audiences across channels; Crafted 30+ PR briefs and magazine outlines ensuring alignment with brand messaging for the Paris 2024 Olympic Games. • Coordinated interdepartmental communication and streamlined workflows, resulting in a 20% increase in efficiency and a reduction of project completion time by 15%. • Developed and executed a comprehensive content strategy for the Atos landing page, aligning with the brand's philosophy, expertise, and Olympic Games messaging resulting in a 30% increase in page views. • Created and distributed sales tools such as brochures, presentations, and product guides to support the sales force, resulting in a 30% increase in customer engagement during sales meetings. • Increased internal engagement by 30% through the development and distribution of monthly internal newsletters, reaching 1000+ internal stakeholders.
Event Marketing Assistant
Global Policy House
• Implemented A/B testing strategies for email marketing campaigns, resulting in a 25% higher open rate and a 15% increase in click-through rates. • Analyzed program and campaign data to identify key trends and insights, resulting in the implementation of targeted strategies that increased overall team performance by 15%. • Implemented data-driven strategies to optimize content performance on digital platforms, resulting in an increase in click-through rates and a decrease in bounce rate.
Marketing Assistant
AIESEC France (Non-Profit Organization)
• Collaborated with partners to create engaging marketing materials, including flyers, social media posts, and email campaigns that reached over 5,000 individuals. • Developed and curated a library of 50+ compelling case stories showcasing the impact of AIESEC programs on participants, resulting in a 3X increase in engagement in the year of 2023.
