Melissa Enninful
About Me
Product-led. Customer Success. Solution-oriented. Organised. Analytical Insight.
I am a product lead with a tech and business background who has worked with several teams onsite and remotely; 6 years experience in real estate, healthcare, hospitality, disruptive technology, telecommunication, Agile(Scrum), product delivery, mobile commerce and e-commerce.
● I have a demonstrated history of introducing tech stack to streamline operations for engineering and marketing teams and maximising growth activities to promote the unique value proposition of a product.
● I have owned the onboarding and contracting of 30 new hires
● I seek to drive profitability at the workplace by performing complex analysis and contributing to product development to fuel operational efficiency among product and engineering teams.
● I have a strong passion and drive for qualitative research, data analysis, product design and the continuous development and testing of quality software products and technologies.
Education
University of Warwick
Data Science, e-Commerce, Digital Consultancy, Digital Marketing Accomplishments include: ●Produced a 20000-word thesis for a qualitative research on “Building consumer trust on ecommerce platforms for SMEs in Ghana”. Interviewed 16 shoppers and 5 businesses in the process. ● Pre-processed 1000+ customer reviews and performed sentiment analysis on the text using Python to generate insights for an online fashion business’ decisions and presented the findings. ● Produced 8 high-quality technical reports on case studies by studying the market and competition and identifying new strategies cutting across eCommerce etc. within deadlines. ● Worked on a marketing measurement strategy for the online platform of a local store in the candle industry to achieve a 20% increase in conversion rate. ● Designed a user journey in LucidChart and owned creation of wireframes to enhance User Experience and support 6 team members in building a grocery ecommerce platform using WooCommerce & WordPress. Data science, E-commerce, Digital Consultancy and Digital Marketing Accomplishments include: ●Produced a 20000-word thesis for a qualitative research on “Building consumer trust on ecommerce platforms for SMEs in Ghana”. Interviewed 16 shoppers and 5 businesses in the process. ● Pre-processed 1000+ customer reviews and performed sentiment analysis on the text using Python to generate insights for an online fashion business’ decisions and presented the findings. ● Produced 8 high-quality technical reports on case studies by studying the market and competition and identifying new strategies cutting across eCommerce etc. within deadlines. ● Worked on a marketing measurement strategy for the online platform of a local store in the candle industry to achieve a 20% increase in conversion rate. ● Designed a user journey in LucidChart and owned creation of wireframes to enhance User Experience and support 6 team members in building a grocery ecommerce platform using WooCommerce & WordPress. Skills: Microsoft Office · User Requirements · Product Management · Cross-functional Team Leadership · English · Tableau · Trello · Social Media Marketing · Data Visualization · Cloud Computing · Microsoft Word · Data Analysis · Research · Agile Project Management · Management · Business Model Canvas · Product Analytics · Business Analysis · SQL · Customer Success · Python
Kwame Nkrumah University of Science & Technology
Work & Experience
Product Delivery Lead
I-Invent Solutions Ltd.
● Acquired 50 potential beta testers by creating a waitlist, designed a subscription model feature to increase repeat customers and improve the user experience for I-Invent's vegan food delivery app. ● Saved 4 man hours a day by analysing the development of I-Invent’s products and technologies and establishing a tech stack of 4 technologies to streamline operations. ● Developed a 6-month product roadmap to align 5 internal stakeholders and a contractor and guide I-Invent’s web and mobile app development projects from kick-off until launch. ● Resolved bugs, monitored and tested fixes and addressed ongoing issues by delivering a QA perspective while collaborating with the development team.
Tech Support Analyst | Administrative Assistant
BlackIvy Ghana Limited
● Owned the onboarding process of 30 new hires by preparing contracts and NDAs, answering all ad hoc questions, and setting up devices. ● Built and nurtured high-level relationships with 50 customers and partners from BlackIvy’s 3 business divisions across hospitality and healthcare. ● Led the sales team to organise a product launch for real estate sales agents through a 10% commission programme. Attained 40 SQLs in 2 months after the event. ● Maximised existing growth activities by implementing Hubspot and Mailchimp for the sales team to manage the sales funnel, engage 500+ MQLs and promote marketing campaigns via digital-touchpoints. ● Streamlined growth operations by introducing 2 Google forms to replace manual processes and automate collection of prospect data on the website and during fairs and projects. 8 man hours saved monthly.
Business Analyst
Akaditi Ghana Limited
● Mentored team to adopt Scrum Principles and served as a customer advocate by communicating key insights and feedback to 7 team members to improve efficiency. ● Reduced 15% of threats by documenting and managing thorough manual test cases and procedures for the entire development team and future tests. ● Implemented explanatory documentation of 3 product releases using Trello to align product and engineering teams on business objectives. ● Launched 3 product features by eliciting and analysing customer requirements, running efficient development projects and providing feedback to team and major stakeholders.
Transmission Support Engineer
Huawei Technologies
Accomplishments include: ●Monitored Vodafone Ghana’s backbone optical transport network and ensured the right information from the Support Team for solving all issues was captured and documented. ●Collaborated with the Field Support Team to install 30 voice and 12 data services to boost clarity of voice calls and smoothen customer experience. ● Delivered meaningful feedback and answers via email to all ad-hoc questions related to transport network issues from the Vodafone Team.
