mariarenataa
About Me
I’m Maria Renata, a Communication Science student from Universitas Diponegoro. During an enriching 1-month as a Marketing Communication intern at Artotel Gajahmada Semarang, I was immersed in the fast-paced world of media planning, content writing, and media analysis. This hands-on experience ignited my passion for creating impactful and result-driven communication campaigns that resonate with diverse audiences. I thrive on the thrill of devising innovative approaches that captivate minds and inspire action. I believe in the continuous pursuit of knowledge and growth. The ever-changing landscape of communication and marketing fascinates me, driving me to stay up-to-date with industry trends and best practices. I actively seek opportunities to expand my skill set and take on new challenges.
Education
Universitas Diponegoro
I am actively involved in various activities, such as being a member of the Student Association of Communication Studies (HMPS Ilmu Komunikasi) and participating in the Podcast Campus. Currently, I am pursuing a diverse range of coursework that includes subjects like Basic Strategic Communication, Intrapersonal Communication, Communication Theory, Public Speaking, Creative Writing, Mass Communication, Organizational Communication, Group Communication, Public Relations Management, Public Opinion and Propaganda, Marketing Communication, Strategic Communication Research, Communication Law, Event Management, Crisis Management, and Cultural Communication. These courses have provided me with a comprehensive understanding of the field of communication and have further fueled my passion for effective and impactful communication strategies. I am excited to apply the knowledge and skills I have gained from both my academic and extracurricular experiences to excel in the dynamic world of communication.
Sekolah Menengah Atas 3, Semarang
I am actively involved in non-academic activities through extracurriculars, namely Gita Puja Wiyata choir and Taekwondo. Additionally, I am also actively engaged in academic pursuits, as evidenced by my UTBK (University Entrance Test) score, which reached 632 points, making me the third-highest scorer in UTBK at SMAN 3 Semarang.
Work & Experience
Marketing Communication Intern
Artotel Gajahmada Semarang
• Develop a series of activities from December 2022 to June 2023 to enhance the brand awareness of Artotel Gajahmada Semarang. • Establish collaborations and conduct negotiations with external partners, such as Emina, Authenticity, Kompas, and Bisnis Indonesia. • Create creative and interactive content to promote the culinary outlets at Artotel Gajahmada Semarang, namely the 11/12 Rooftop Bar and Fat Elephant Resto and Bottle Shop. • Collaborate with influencers from Semarang city by formulating rate cards and measuring engagement on each TikTok and Instagram account.
Liaison Officer Manager
Literafest, Universitas Diponegoro
• Compile and reach out to external parties as speakers, judges, and performers for the Literafest 2022 event. • Coordinate and supervise 3 divisions under the Manager Laison Officer, comprising a total of 13 individuals. • Serve as the Laison Officer for the Mayor of Semarang, namely Ir. Hj. Hevearita Gunaryanti Rahayu, M.Sos, and prepare all the necessary arrangements for the Mayor and 30 members of the Regional Apparatus Organization.
Head of Event
Communication Cup
• Organized a futsal tournament and supporter competition among high schools with the same level from across Central Java. • Coordinated and supervised 6 divisions under the Daily Management Board, comprising a total of 41 committee members. • Achieved the target of having 24 futsal teams participating in the tournament, representing high schools from across Central Java. • Successfully reached the ticket sales target, selling over 5000+ supporter tickets. • Exceeded the optimistic fundraising target, securing a total of Rp 85,462,250, with a surplus of Rp 31,000,000.
Vice Head of Department Talent and Interest
HMPS Ilmu Komunikasi Universitas Diponegoro
• Developing a new work program in collaboration with the Department Head, Gamal, or Gigs Asik Malam Mingguan. • Coordinating and overseeing the implementation of all work programs by Division Heads and Staff, encompassing both artistic and sports activities. • Supervising 6 Semi-Autonomous Bodies under the Department of Interests and Talents, namely the Basketball Community, Badminton Community, Futsal Community, Supporter Community, and Music Community. • Establishing relationships with the Faculty of Social and Political Sciences Student Executive Board (BEM FISIP) in the Arts and Sports sector to secure media partnerships that will elevate the reputation of HMPS Communication Studies Department of Interests and Talents.
Multimedia Intern
Podcast Campus
• Developing content, particularly in the vocal and visual aspects, for the Podcast Campus podcast to make it appealing and engaging to the target marketing audience, utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Premiere Pro as the primary working tools. • Collaborating with the Public Relations (Humas) team to determine compelling content types that would resonate with the Podcast Campus marketing target. • Creating informative and engaging content on the Instagram account @Podcastcampus, focusing on the topic of victims of oppression. • Crafting video content for IGTV on Podcast Campus with the theme "Learning to be Human," successfully reaching over 2000 viewers and garnering positive feedback from the followers of the Instagram account @Podcastcampus. • Graduating with excellence from the Podcast Campus Digital Creative program as a multimedia specialist with the distinction of "Very Good" and achieving a score of 87.8 for attributes such as attitude and integrity, commitment to organization, teamwork, creativity, and innovation.
