Marcela Rocha Martins
About Me
I’m excited to begin a new journey as a junior frontend web developer. Throughout my career as a content marketing specialist, I’ve been passionate about creating engaging experiences for consumers. My primary focus has always been on building strong connections between brands and their audience through effective strategies.
With a postgraduate degree in Business Intelligence and Digital Marketing, I’ve honed my skills in strategic content, branding, and analytics. As a web developer, I’m thrilled to apply my creativity and strategic thinking to enhance user experiences, design captivating interfaces, and devise innovative solutions.
Education
IronHack
Full-Stack program: JavaScript (ES6), HTML, CSS, React | Node.js, Express, MongoDB
Anhembi Morumbi University
Digital Marketing Strategies · Search Engine Optimization (SEO) · Social Media Marketing · Content Marketing · Email Marketing · Web Analytics · E-commerce Optimization · Mobile Marketing · Data Analytics for Marketing · Conversion Rate Optimization (CRO) · Online Brand Management · Digital Marketing Campaign Planning · Marketing Metrics and KPIs · Customer Relationship Management (CRM)
Anhembi Morumbi University
News Reporting and Editing · Multimedia Journalism · Media Ethics · Broadcast Journalism · Photojournalism · Digital Journalism · International Reporting · Media and Society · Media History · Communication Theory · Visual Communication · Public Relations · Media Production · Media Management · Communication Research Methods · Journalism Ethics · Social Media in Journalism
Work & Experience
Content Leader
InPress Porter Novelli
Responsible for strategic accounts and content and social media projects management for brands such as Randstad, Instituto SulAmérica, Ambev, and Hospital Sírio Libanês
Content Marketing Manager
Cadastra
Responsible for developing and implementing digital strategies for clients, in addition to managing and overseeing the content team. • Actively involved with the company's Business & AdSales team, contributing to the development of strategies and projects for upselling and new business; • Expertise in managing budgets and ensuring that allocated funds are used effectively and efficiently; • Skilled in managing and developing the technical content production team, overseeing the production of high-quality content for various platforms and channels; • Ensuring the success of brands through marketing and SEO strategies.
Content Strategy Leader
Jüssi
• Team leader with experience in managing and developing coordinators and analysts, as well as overseeing the technical development of these individuals; • Expertise in establishing effective content strategies and using paid amplification to generate successful campaign results; • Skilled in actively monitoring and optimizing the performance of social media channels; • Experience in using insights and data analysis to improve account performance and make recommendations for interested areas. --- > Worked with clients such as Mary Kay, EcoRodovias, Diageo, Platos, and Órigo > Proficient in tools such as Google Data Studio, Sprinklr, Stilingue, MLabs, Buzzmonitor, Hootsuite, Meltwater, and Google Analytics.
Content & Social Media Coordinator
Jüssi
As a content team coordinator, I was responsible for the construction and development of strategies and digital presences for various brands through content strategies to defining brand messages, tones of voice, and personas. I also managed content production teams for blogs and social networks, and monitored and analyzed data from specific campaigns and Always On initiatives. • Developing content strategies and brand presences for clients from different industries; • Managing content production teams for blogs and social networks; • Monitoring results to ensure established KPIs were achieved and brand guidelines were followed in all publications; • Analyzing data from specific campaigns and Always On initiatives through monthly, quarterly, and semi-annual reports; • Monitoring the health of brands on social networks using social listening strategies, sentiment measurement, and competitor monitoring.
Social Media Coordinator
Catraca Livre
• Coordination of the social media team at Catraca Livre, overseeing content production on social platforms; • People management and training, empowering team members with the skills and knowledge required for project success; • Interface with commercial clients, coordinating and collaborating with external partners to ensure successful project execution; • Leadership in editorial projects and supervision of the development and implementation of content strategies and plans; • Accountability for internal department goals and external commercial projects, ensuring the achievement of established targets.
