kimparsons
About Me
As a Product Designer ready to make meaningful impacts in an increasingly digital world, I draw from my past experiences to create solutions that deeply resonate with users, merging functionality with human-centric aesthetics. Balancing user needs with key business objectives, I thrive on addressing complex challenges.
Education
OCAD University
Designlab
Work & Experience
Product Designer
Freelance
• Conducted user research and analysis to evaluate user needs effectively. • Developed wireframes, site maps, flow diagrams, and high-fidelity prototypes. • Collaborated closely with the development team to achieve desired outcomes and iterate on improvements.
Layout Designer
Teton Media Works
• Collaborated with editors, reporters and photographers to coordinate stories and layouts. • Designed layouts, artwork, and typography consistent with the company's visual brand. • Met tight deadlines, delivering captivating, high-quality designs that engage readers.
Graphic Designer
Kim Parsons Design
• Researched innovative strategies and narratives to enhance brand value and business growth. • Offered graphic design services for clients across digital and print platforms. • Created custom artwork, layouts, and typography using Adobe Creative Cloud; edited proofs to align with brand standards.
