Kasia Pawluk
About Me
Curious, driven and qualified User Researcher with 8+ years of a proven background in business development, management and sociology. Experienced in carrying out UX research and developing solutions and identifying opportunities for improvement.
I’m looking for opportunities to get more experience as a UX Researcher.
Education
UX Design Institute
Gained hands-on experience in the full UX process: from discovery research to the creation of Figma prototypes and usability testing. Achieved 91% final score.
University of Sussex
Key Modules: Design Thinking for Entrepreneurship, Global Marketing Management, Research Methods
University of Wroclaw
Key Modules: Psychology, Anthropology, Social Demography, Consumer Behaviour, Statistical Methods, Logic, SPSS Workshops, Primary and Secondary Data Analysis
Work & Experience
User Researcher
Tech Fleet Community DAO
• Conducted generative research in a cross-functional Agile team to refine the vision of the Kadena Blockchain and to increase the accessibility of the Kadena Block Explorer • Developed interview scripts for online surveys and recruited participants • Led an affinity mapping workshop to analyse all collected data • Created user personas and user stories to identify opportunities for improvement in product experience and functionality • Carried out one-on-one depth interviews, competitive analysis, heuristic analysis and ethnographic research • Collaborated with the design and product teams to ensure that user experience (UX) insights are incorporated into the project
Business Development Director
Dekko Interiors Ltd
• Managed the entire estimation and sales process, from an initial client meeting and taking the brief, deciding product specifications, agreeing on requirements with manufacturers, and organising handover to the delivery team • Cooperated with designers and manufacturers to improve product design and costs • Created and delivered presentations, case studies and sales pitches necessary to secure orders • Negotiated and secured contracts worth up to £4m with market-leading companies • Planned projects budgets, timelines, materials, management and labour requirements • Secured high-profile strategic partnerships with housing developers, main contractors and architects in meetings and during industry events • Managed existing clients’ accounts • Developed new business strategies after identifying emerging trends, new products, and competitor changes • Hired, coached and led a team of two estimators ensuring that they comply with tender requirements and company procedures • Developed training and performance improvement plans • Produced and presented sales forecasting reports and market research analyses
Market Researcher
FreshMinds, London
• Performed secondary research for a pharmaceutical company to provide insight into why they are experiencing a decline in sales across Poland • Synthesised findings from various sources into simple research reports and created an extensive Excel database • Translated data from Polish to English • Interviewed public sector stakeholders to gather insights into demographics, talent pool and costs, and performed secondary research to supplement this information. Based on the findings, made recommendations for a new call centre location.
