James Crawford

About Me

With a wealth of expertise in Change Strategy, Change Initiation and Change Delivery, James specialises in business transformation – currently with an emphasis on the profound impact of AI.

His expertise lies in crafting and implementing impactful programmes that enhance customer experience, drive performance and introduce ground-breaking technologies such as Generative AI and Blockchain/Web3.

With a versatile background spanning B2B, B2C and public sector organisations of all sizes, James has headed the Change function in five organisations. As an interim director and consultant James has led a wide range of programmes, strategic reviews and acquisition/ merger activities across industries including tech, utilities, telco, outsourcing, housing, government, healthcare, finance and not-for-profits.

From pilots to multimillion-pound programs, he is known for a strategic perspective, innovative problem-solving, contagious enthusiasm and ability to collaborate with diverse teams. His adaptable approach, tailored to each organisation’s unique culture and challenges, has earned him a reputation as a catalyst for change, helping to build momentum and deliver real benefits.