IsabelM
About Me
Certified Product Manager with experience in breaking down consumer problems, analysing complex data sets and building innovative, digital solutions within financial services, retail, and Government sectors. I am passionate about leading and empowering cross-functional teams within fast-paced environments to achieve high business outcomes that delight customers and support the business strategy. I am looking for a passion project within the fitness, wellness or music industry where I can leverage my existing skills to build experience in an area where I want to grow my career.
Education
University of Exeter
1st Class Honours. Four-year course with a year working in industry. Relevant Modules: • Consumer Behaviour • Economic Principles • Marketing in a Digital Age • Business and Society • Theory and Practice of Management
Work & Experience
Programme Manager
Kmart/Target
Overseeing the discovery of key technology harmonisation initiatives as part of Australia's largest retail merger between Kmart and Target. Acting as a key liaison between technical and business teams to prioritise roadmap initiatives for the ‘Customer & Digital’ capability. • Collaborated with Leadership, Engineering and Operational teams to prioritise 6 key Customer initiatives, ensuring alignment with customer voice and business objectives. • Leveraged SAP data processing tool to reduce the time taken to report on team expenditure by 75%. • Conducted product performance analysis on Marketing tools to identify opportunities for product enhancements and translated value proposition to C-Level executives.
Product Manager
Alpha Group
Managed an Investment Bank Account product and roadmap for a global provider of FX, payment, and investment banking solutions. Responsible for improving customer acquisition rates and customer satisfaction experiences associated with opening and maintaining bank accounts. • Led a cross-functional team to launch a new account opening journey that decreased the bank account opening time by 70%. • Led Alpha’s first ‘Understand our customers’ initiative by defining key personas, conducting 50+ interviews, and using insights to determine hypotheses and identify strategic opportunities for Sales, UX, Product, and leadership. • Delivered an interactive Sales Dashboard Platform which provided Sales colleagues with key go-to-market insights and identified >50 new leads. • Implemented a task management and process builder SaaS solution to automate 25% of Compliance team onboarding tasks. • Redesigned a new account opening form that reduced client-facing data points by 30%, working with Marketing and Design to create prototypes to validate the most effective style. • Contributed to building the Product team by onboarding 5 new joiners. • Oversaw 2 cross-border Engineering teams to define requirements, track delivery progress, test feature impact, and plan future iterations.
Business Strategy Consultant
EY
Supported Government agencies in preparing impacted stakeholder groups for Day 1 EU Exit by conducting data analysis and user research to develop informed engagement strategies and product marketing materials. • Enhanced click-through rate by 5% on Trader-focused EU Exit Government press release by applying human-centred design principles to consolidate legislative documents into user-friendly instructions. • Analysed user insights across Government feedback channels to inform a coordinated engagement strategy for key persona segments impacted by the EU Exit. • Regularly presented comprehensive EU Exit readiness analysis to Director Generals and senior stakeholders, highlighting clear areas of concern with supporting data-informed recommendations. • Created maps for customer trade journeys which highlighted steps required, touchpoints, and emotions associated with priority areas to improve.
