Irede Adekunle
About Me
I’m Irede, and I’m passionate about the exciting intersection of Business Goals and User Satisfaction.
With over 3 years of experience in Consumer Insights, I’ve had the incredible opportunity to provide valuable insights that drive strategic decisions and marketing initiatives for top-notch companies like Google, BBC, Promasidor, CHI Limited, MTN, and Gulder.
But wait, there’s more! Last year, I made a daring transition to Product Design, where I now craft intuitive and functional user interfaces that make everyday experiences a breeze. It’s been an incredible journey, and I’m absolutely loving it!
When I’m not immersed in creating awesome designs, you would find me reading African Literature or listening to music. Staying active is important to me, whether it’s taking refreshing walks or occasionally going for runs.
Now, here’s the best part: If you’ve got an exciting challenge, and you’d like to work together, let’s talk!
Education
University of Ibadan
Work & Experience
Research Executive
Ipsos
• Currently engaged in Client Service and End-to-End research project delivery from Study Design to Insights delivery. • Worked on research studies including Brand Health Studies, Communication Testing, Campaign Evaluations, Customer Satisfaction Surveys etc. • Wrote winning proposals that satisfy clients’ research inquiries. • Responsible for Questionnaire design, data analysis, report generation across multiple ad hoc projects. • Ensuring projects are executed within planned framework and timelines. • Writing regular reports with key and actionable insights for clients marketing strategies. • Ensuring profitability through adequate end-to-end understanding and management of projects across functions.
Brand Strategist
Ipsos
• Created business development strategies to support Ipsos’ visibility and digital presence, producing content and managing the business’ social media platforms. • Sourced for new clientele for service lines through crafted marketing strategies, planning and hosting client events (Face to face events, webinars, client feedback sessions, etc.) • Delivered a weekly digital report that contains marketing insights gathered from a Periodical Survey (Ipsos Weekly).
