inesagie99
About Me
Education
Ambrose Ali University, Ekpoma
I obtain a bachelor of science degree in Economics in 1995 from a reputatable university in Nigeria. This is the foundation upon which my Sales and Marketing Career have been built over the years .
Federal University of Science and Technology Akure
I obtained additional academic degree in the field of management. This has help to fine tune my management and leadership capabilities.
Work & Experience
Regional sales and Marketing Manager
EVA Group Nigeria(Establecimientos EVA SA SPAIN)
- Accountable for all commercial activities in the market to build profitable and sustainable sales volume share for Eva portfolio. -Accountable for activation activities, work with agencies and sales team to ensure great execution of all BTL actions - Accountable for continuously identifying viable markets and great opportunities for business expansion and growth. - Accountable for building a sustainable sales team through 360-degree best practices to surpass annual set target/AOP. - Responsible for team's line of sight, through training, coaching and field sales accompaniment to improve team performance - Co-ordinate and deploy effective redistribution scheme (RRS) to achieve regional redistribution Target enabling positive (Pull Push) strategy - Manage trade partner’s capacity building through training and distributors forum - Achieved + 12% Vol tgt F2022 and Lead customers to Spain as end of year Award - Achieved + 8% Vol Target in 2019 on Eva wine portfolios. - Identified 10 keys customers with great potentials for the growth of Eva Brands - Achieved + 5% growth in volume uptake in Jos trade occasioned by great tactical initiative.
Business Manager – North/Middle Belt
BlueArrow TSW Limited
- Accountable for approximately 100% of total business for E$J Gallo wine and Spirit volume sales in the region. - Accountable for all commercial activities in trade to build profitable Sales, channel growth, market share and ensure sales team outperform per benchmark. - Responsible for team capacity building in form of field training and Sales accompaniment within the region. - Responsible for customer’s business plans and execution strategies to enable them competitiveness in 21century. - Competitive market intelligence gathering and synchronizing for management decision making ACHIEVED: - Designed and implemented growth strategies for E&J Gallo new value brands - Apothic Red and New Amsterdam Vodka. Tactical plans (Exclusivity strategy) generated +8% volume target within QRT 3 of F0'17. - Developed the kano market irrespective of the sharia bottlenecks, Established 4 new distributors in Kano trade with 7% contribution to the regional average. - Exceeded Annual Sales Volume target by 16%. - Managed and qualified a KD for the year end California Trip contest. Delivering on a target of 75millon in the region within 3 months’ benchmark Blue Arrow TSW Limited {2013 -2015} Area Sales Manager – South East/North -Achieved +25% in FO’14 quarterly profitable Volume sales Target for the Area. - Achieved + 300% growth in FO’15 for Owerri market sequel expansion drive (2.5m to 7.5M monthly average). - Identified and Engaged 3 Key customers with 5% contribution to Area Volume from the Cameroon Republic - Developed New Markets and identified Ten key Trade Partners with huge financial capacity for business growth within the Area. - Start- up Manager for KDS scheme in the Area. Effectively Managed key distributors in the Area resulting to the best customer emerging from this Area. Winning A Brand New Car based on volume target achievement on Grant Whisky, (+76%) LYR Variance - Championed and leverage on sales commando operation in respect of New products penetration in both old/New markets which gave acceleration to slow moving brands. - (Umuahia Market) - Managed largest regional warehouse and supply chain, Great inventory control and achieved minimum of 24hour delivery lead time. - In this Role, reporting to the Regional Business Manager, have 10 direct Reports comprising of 3 Wholesale Executives,3 storekeepers,2 Bike Reps,1Van Salesman and 1 Horace Executive.
Area Sales Manager – North
Best Brands Limited
• Developed the portfolio of marketing tools services and also saddled with implementations and coordinate sales/marketing processes. • Analyzed the market potentials as well as profitability of brand portfolios. • Selections and management of external agencies. Creates contests to stimulate team performance in line with company briefs. • Trained, capacity building, motivation for direct reporting staff, propositions, ethical sales method and relevant internal liaison, to optimize quality of service, business growth, and customer satisfaction. • Managed product/service mix, pricing and margins according to agreed aims. • Drove Sales volume across all the camel Rock – wine categories … • Developed and expanded market potential for upper north
Business Development Manager- North West
Guinness Nigeria Plc
• Planned and achieved volume share growth and distribution target of all GNPLC brands within a specified sales territory. • Achieved profitable volumes sales target and gain new distribution whosales for the territory. • Ensured GNPLC’s pricing policy across brands portfolio and effectively managed cash transactions, implementation of all sales and marketing initiatives. • Trained distributors on vendor managed inventory processes, which help the customers to manage stock inventory. • Provided service to customers by assisting them build up capability in terms of excellent leadership skills, succession plans, and managerial skills. • Achieved QDVP3 in all calls, by resolving quality issues, trade education, and merchandising. • Acted as a Business Consultant to ensure win-win situation in the trade. • Trained van salesmen on QDVP3 activities. • Ensured full range stocking in all distributor’s outlets. Guinness Nigeria Plc {2004-2006} Business Account Manager – Prestige • Managed all convenient/prestige key Accounts in Abuja, ensuring 100% brand presence and great visibility. • Drove GNPlc brands range stocking by the accounts and achieved enduring relationship between the key accounts and GNplc. • Also managed all the five-star Hotels, Mr Biggs, Mama Cass, and all-night clubs and sustained Malta Guinness exclusive stocking in most of the outlets. Guinness Nigeria Plc {2002 -2004} Retail Redistribution Manager- Abuja. • Drove Sales volume in line with GNPLC sales fundamentals • Managed product depletion in line with FIFO standard to minimize expiration • Owned responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away. Prospecting and developing new account, • Trained & Managed VSMs on use of JP to enable them maintain good strike rate • Market intelligence Management, prospecting and developing new accounts. • Trained bar staff in pouring and storing GNPLC brands. • Upgraded QDVP3 Actions in all call by observing standard steps of the call. • Working closely with customers to provide category and shopper insights to drive performance across product profile. • Convenient Channel & Retail Management. POS & Consumer Management. Sales/ Target planning. Merchandising & Promotions. Competition Tracking & Evaluation. Brand visibility/ presence, Brand building.
Sales Representative
Danico West Africa Limited Lagos
• Established, developed and maintained business relationships with current customers and prospective customers in the assigned territory/ market segment to generate new business for the organizations Products. • Initiated and executed of tactical plans • Developed clear and effective written proposals/quotations for current and prospective customers. • Expedited the resolution of customer problem and complaints. • Coordinated sales effort with, accounting, logistics and technical service group • Analyzed the territory/ market’s potential and determines the value of existing and prospective customer value to the organization • Created and managed customers value plan for existing customers highlighting profile, share and value opportunities • Identified advantages and compares organization’s products/service with competition • Planed and organized personal sales strategy by maximizing the Return on Time Investment for the territory/segment/cluster
