Humairah Afifah
About Me
A product research and design practitioner with a Bachelor’s degree in Sociology from Padjadjaran University. Proficient in qualitative research, usability testing, ethnography, desk research, and has a grasp of quantitative methods. Previously served as a researcher for the Sociology Department’s Community Development Project, earning an ‘A’ grade and receiving positive feedback for the final project in the Product Design field during the Dibimbing.id Bootcamp with a UI Design score of 265/300 and a UX Research score of 280/300.
Education
Padjadjaran University
● GPA: 3.49 / 4.00 ● Thesis: Single Mother's Livelihood Strategies Post-Divorce During the COVID-19 Pandemic (Grade: B) ● Relevant Coursework: Social Statistics, Sociology of Communication, Qualitative Social Research Methods, Sociology of Education, Sociology of Social Development, Sociology of Family
Work & Experience
Field Researcher
Department of Sociology
Grade: A Conducted interviews and ethnographic research in a rural village to gather socio-economic and cultural data. ● Analyzed village history and social changes to understand the causes and effects of social problems. ● Presented the results of the analysis of social issues in the village in the form of diagrams, trend charts, and cause-and-effect trees presented in front of the examining professors.
UX Researcher
Dibimbing.id
UI Design score: 265/300, UX Research score: 280/300 ● Developed a comprehensive research plan. ● Managed respondent recruitment, screening, scheduling, and compensation. ● Conducted competitor analysis to identify BNI Mobile's strengths and weaknesses. ● Utilized surveys and statistical analysis to validate issues and understand user satisfaction. ● Conducted in-depth interviews, created user personas, and mapped out user journeys. ● Produced concise and informative presentations from research findings.
