hillaryyankson
About Me
Hi! I am Hillary, a digital marketer.
I am passionate about connecting brands with their target audience using data-driven methods. I am a creative problem-solver with experience utilizing a range of digital media to promote client engagement and business growth.
I have a proven track record of implementing effective digital marketing campaigns, including social media advertising and email marketing. My ability to continuously provide beneficial results for my clients is a result of my strong attention to detail, effective communication abilities, and capacity to work with cross-functional teams.
I’m always looking for ways to sharpen my abilities and keep up with the newest developments in my field. I appreciate learning new digital marketing strategies in my leisure time and expanding my skills by going to conferences and workshops.
My ultimate objective is to leverage my knowledge and motivation to support businesses in using digital marketing to successfully connect with their target audience and accomplish their objectives. I am ready to apply my knowledge and experience to a dynamic and fast-paced working environment since I feel that the key to achieving success in this profession is a combination of creativity and data-driven ideas.
Education
Ghana Institute of Journalism
Work & Experience
Social Media Executive
Melcom Ghana
Designs and implements B2C Social Media Strategies to get more reach. Create and Run Ad Campaigns on Facebook & Instagram during promotions and sales. Work closely with the Marketing Manager to implement marketing campaigns. Navigate other social media accounts linked to Melcom Ghana. Create weekly social media audits to analyse content that resonates best with the audience and content that does not.
Digital Marketer
Ahofade
Oversee all marketing efforts and give solutions when required. Worked closely with the team to ensure sales increase.
Social Media Manager
TIAST Group
Designed and implemented social media strategies that created brand awareness for the company generating a reach of over 200,000 people. Worked closely with the Marketing Manager to execute the content calendar I created. Made Social Media audits to review the company's gap regarding its goals and accomplishments for social media. Created targeted ads on Instagram and Facebook for the company and created ads that targeted audiences in four other countries reaching over 1,000,000 people. Provided weekly social media analytics to see the strengths and weaknesses of the social media strategies implemented. Navigated 30+ social media accounts including French accounts and created content for them. Generated Social Media Presence on TikTok. Developed skills in SEO, Content Marketing, Facebook, Instagram, LinkedIn, Twitter and Pinterest Ads.
