German Eduardo Diaz Vela
About Me
My professional interest initially started with the social sciences, going through strategic communication and branding to the IT sector. I believe that today’s work challenges require a comprehensive look that requires an analytical understanding of the context, the way to communicate that understanding and the incidence of technology in work processes. That is why my journey has given me the possibility of coming together in various areas of work, always keeping my vocation for learning in mind. I am interested in understanding the culture of change and digital transformation, which ranges from management, design and execution of training and whose objective is to contribute to the culture of clients, based on disruptive and innovative ideas that impact in their products.
Education
Universidad de Buenos Aires
6-years program (equivalent to Master's Degree in some regions).
Escuela Superior de Creativos Publicitarios
Diplomatura enfocada en el diseño integral de estrategia y creatividad en comunicación publicitaria.
Work & Experience
Private tutor
Autónomo
Prepare students to enter the Secondary School of the UBA and I give private classes in Social Sciences.
Strategic Planning Consultor
átiblo
Produced diagnoses for food consumer brands, collecting strategic information (insights, benchmark, among others) in order to create market positioning proposals.
Planning Assistant
TBWA Buenos Aires
Collaborated in the 2016-2020 vision planning for a leading multinational company in the agribusiness area. It consisted of understanding the objectives, proposals, and challenges of the agricultural market at a local and regional level, in order to build the identity and communication adapted to the local requirements of the brand. Through the analysis of qualitative and quantitative data and the holding of work days, it was possible to draw up the points in common and the challenges of the area. I also prepared competition reports referring to brands of sportswear, retail, among others.
Internship in Brand Strategy and Research
Interbrand
Participated in the brand architecture proposal for a leading e-commerce company understanding the challenges in the regional and local market. From the elaboration of a diagnosis, analysis of interviews with management, it was possible to understand what the positioning of the brand is and the challenges of which it wanted to be part. Through ethnographic and qualitative research, I was able to prepare diagnostic reports on the most relevant areas.
