Fatim Ouattara

About Me

Marketing and Business professional with experience in driving successful B2B partnerships, creating compelling presentations, and implementing data-driven marketing and social media strategies for tech startups. Skilled in working on brand activations, strategy, and operations, as well as assisting in high-level tasks to achieve strategic objectives.

Education

Marketing 2023

Rutgers University

Work & Experience

Sales and Marketing Intern

Super League Gaming

11/01/2022 - 05/01/2023

•Generated high-value marketing proposals (RFPs) worth over $1.3 Million by developing targeted B2B materials, resulting in an increase in successful partnership conversions by 15% •Utilized Excel to analyze data from multiple brand activations, creating graphs for clients that showcase insights on user engagement and trends, leading to a 40% increase in campaign extension. •Contributed to ideation and development of client activations in games like Roblox, Minecraft, and Fortnite, creating templates and identifying suitable products from the company portfolio. •Collaborated with design, writing, and marketing teams to publish insightful blog articles, case studies, and industry reports, establishing the company as a thought leader through extensive research and analysis of the tech industry.

Growth Marketing Intern

Chipper Cash

05/02/2022 - 08/31/2022

•Strategically developed a brand ambassador program to drive brand recognition on international campuses. Collaborated with design and development teams to implement program framework and guidelines, preparing for launch. •Assisted in planning and executing marketing events with QR code giveaways, aiding logistics to achieve a 19% app conversion rate among the target audience. Successfully targeting 12,000 people in brand activation. •Collaborated with the social media team to streamline brand messaging templates, reducing app-related response time. Resulting in a 60k+ follower increase in 3 months, enhancing brand trust and positive sentiment. •Collaborated with design and development teams to implement A/B testing for mobile app features, increasing Play Store downloads by 6%.

Marketing Assistant

Bloomfield Pharmacy

01/01/2019 - 04/29/2022

•Managed the production of promotional materials, such as flyers, posters, and photos, to support marketing initiatives. •Assisted in the development of a customer-centric marketing approach, emphasizing the brand's commitment to personalized customer experiences for over 250 customers. •Played a key role in business development by identifying new opportunities and cultivating relationships with potential clients, resulting in a 15% expansion of the client base. •Assisted in various administrative tasks, ensuring smooth day-to-day operations and contributing to a well-functioning business environment.

PwC Consulting Extern

Acted as a consultant to uAspire, a nonprofit organization focused on career readiness in partnership with PwC, aiming to expand in NY, TX, and CA markets. Conducted extensive market research to develop a comprehensive expansion plan, providing data-driven solutions and an implementation strategy for uAspire's growth.

NielsenIQ Data Analyst

•Contributed to a case study for major CPG companies, including Mondelez. Researched and devised an entry plan into the premium snacks market, targeting a younger audience. Conducted analyses of pricing, ingredients, and competitors, ensuring a well-informed approach. Presented comprehensive findings to stakeholders.

Skills

Marketing
100%
Social Media Marketing
50%