Esther Olaniyan
About Me
Education
First Class
Work & Experience
Product Analyst
Sky
Agile collaboration with senior product managers, engineers and scrum masters during bi-weekly sprints to prioritise new features/improvements from our product backlog across UK&I, EU, US, and African propositions. Introduced a visual adoption metrics tool (Value Analytics) to the Product team to monitor user interactions/click paths and evaluate the success of our new feature customisations. Conducted 8 user acceptance tests (UAT) across 6 African countries for a new product launch. Raised bugs on Jira for unsuccessful tests and ‘passed’ relevant ones on TestRail. Mined and reported Salesforce data insights to stakeholders to anticipate customer support demand for the NFL season based on former peak events.
Product Consultant
Reported customer sentiments regarding ROI/product performance, the macro economy, and price increases. Delivered 2 recommendations based on these insights to guide our B2B product and pricing strategy, which are now being implemented. Managed a robust portfolio of 30 P4P clients monthly, delivering strategic consultations to encourage product adoption and increase customer budget utilisation to 85%. Advised clients on how to optimise the product and drive maximum ROI. Identified user needs and collaborated with the Product team to drive feature improvements and improve the product performance of LinkedIn Talent Solutions products.
Market Research Analyst
No Isolation
Analysed market data and the activity of 5 leading assistive technology companies in North America to understand the competitive landscape of the prospective market. Conducted informational interviews with 15 existing EMEA customers. Identified and documented pain points, which we leveraged to enhance product features, ensuring optimal user experience and customer retention. Optimised LinkedIn Sales Navigator for outreach and interviewed 30 potential customers. Assessed qualitative and quantitative data on the buyer persona, i.e., demographics, buying habits, and market trends in Toronto, New York, and Florida.
Product Marketing Intern
Yoti
Conducted usability testing with 280+ participants at Queen Mary’s London to assess the accuracy of our new age estimation software. Participated regularly in marketing brainstorming sessions for go-to-market campaign strategy, e.g., collaboration with Native FM.
Customer Advisor
Microsoft
I generated <£100k in sales within 6 months. Leveraging my in-depth product knowledge, I tailored recommendations to guide customers in purchasing devices/technology solutions that best aligned with their personal and business needs.
