Estefania Paredes

About Me

I am a UX/UI designer with a strong background in graphic design.

I am skilled in conducting both quantitative and qualitative research and analyzing data using various research methods. These methods include formulating research questions, conducting desk research, performing heuristic analysis to enhance digital products, utilizing SWOT analysis, benchmarking, netnology, conducting surveys and interviews, creating user personas, empathy maps, and user journey analysis.

I have practical experience in using Agile approaches like Design Thinking, Design Sprint, and Lean UX.

Furthermore, I have employed various techniques such as MoSCoW, In & Out, Business Model Canvas, and others to identify insights and generate innovative concepts.

Additionally, I possess expertise in organizing information and designing navigation systems, along with practical knowledge of implementing Accessibility regulations in digital design.

I have utilized various tools such as Google Analytics, Hotjar, A/B testing, heat maps, and user testing (Maze) to analyze metrics and iterate on the Minimum Viable Product (MVP).

Moreover, I possess expertise in using prototyping tools like Figma, Sketch, and Adobe XD, as well as wireframing and design systems.

I also have skills and a strong knowledge in web design: HTML5, CSS3, JavaScript (basic), WordPress, Framer.

I have a proactive and inquisitive nature, possessing analytical problem-solving abilities. I also possess good communication skills and a passion for creating designs that are perfect in every detail.

I am available to provide any additional details about my profile, skills, or professional experience.

Kind regards,

Estefanía Paredes.