Eleanor Shi
About Me
Aspiring and passionate individual with 12 years of experience in product consultant with a background in community management. Expertise in leading cross functional teams and creating go-to-market strategies. Proven track record of effectively bridging the gap between business objectives and development teams to drive successful products.
As a Product Consultant, I developed, launched, and marketed energy saving products in the B2C sector, including LED Lighting and UV Air Purifiers. I established Go-To-Market Strategies and collaborated with Cross Functional Teams by offering price recommendations and proposed product features. While reducing energy consumption by 75%, I was able to drove market demand by 30% in various projects and increase KPI by 20%.
As a Community Manager working in real estate, I streamlined operations for a portfolio of properties worth more than $2B and maintained customer satisfaction through user experience.
I enjoy painting and pilates in my free time.
Currently, I am seeking any opportunity as a Product Manager for the technology industry, where I can utilize my skills and experience to develop, and launch innovative & industry-leading products that helps to resolve customer needs.
Education
University of Toronto
Major in Environmental Science and Chemistry.
Product Manager Accelerator
Course Work: • Product Roadmaps • Customer Interviews and Customer Segmentation • Product Requirement Documentation • A/B testing • Go-To-Market Strategies • Product Design • Product Sense • Product Execution • Agile Development Process
Humber College
Coursework: Condominium Law, Administration and Human Relations, Financial Management, Physical Building
Work & Experience
Product Fellow
Product Manager Accelerator
• Learned how to launch a product from concept to execution, from ideation, MVP, and product launch. • Participated in class sample market and competitive analysis. • With case studies, conducted customer interviews, created user stories • Provided customer segmentation, focusing on customer pain points and possible solutions. • Created product roadmaps, wrote, and prioritized product requirements. • Collaborated with cross functional teams using Agile Methodologies to implement Go to Market Strategies. Case Work: • Developing a B2C sustainable product that helps to reduce food waste in homes, while saving grocery cost and lowering energy consumption in the world.
Community Manager
FirstService Residential Ontario
Achievement: •Developed and ensured cost efficiency KPIs were met by implementing a budgeting process that emphasized cost reduction in favorable contracts with vendors, resulting in a 10% reduction in maintenance costs and an increase in property profitability by 15%. • Achieved 5+ 5 Star Google reviews for 'Top-rated Community Manager' resulting in increased trust and credibility within the local community. Responsibility: •Managed a portfolio of 7 communities across the Greater Toronto Area with a total value of over $1.5B •Developed and executed a marketing strategy that attracted customers, resulting in a 20% decrease in vacancy rates and an increase in overall property value by 10%. •Conducted monthly customer interviews to gather customer pain points and feedback to maintain a 95% customer satisfaction rating. •Collaborate cross-functionally with a team of up to 10+ internal staff and external contractors to complete timely repairs and maintenance, resulting in 20% reduction in maintenance backlog and improved resident satisfaction.
Assistant Community Manager
FirstService Residential Ontario
Achievement: •Ensured cost efficiency KPIs were met, by implementing assisting internal stakeholders to budget cost effective measures with contracts, resulting in a 10% reduction in maintenance costs. • Developed and executed a marketing strategy that increased overall property value by 15%. Responsibilities: • Managed a multi residential high rise community in Markham, ON with a total value of over $1B. • Collaborated cross-functionally with a team of up to 5+ internal stakeholders and external contractors to ensure timely repairs and maintenance, resulting in 10% reduction in maintenance backlog and improved resident satisfaction. • Conducted monthly customer interviews to understand customer needs and to established strong relationships with customers, which led to a 20% decrease in complaints and an improvement in satisfaction by 15%.
Assistant Community Manager/Community Administrator
ComField Management Services Inc.
• •Collaborated cross-functionally with a team of up to 5+ internal stakeholders and external contractors to ensure timely repairs and maintenance. •Streamlined operations through effective communications with customers and learning customer pain points.
Product Consultant
KJC Lighting, division of Fans Equipment Inc.
• Provided B2B and B2C Product Consultation for 20+ energy efficient products, including energy saving LED lighting and UV Air purifiers; implemented products into local projects, such as Millhaven Institution, Mon Sheong Long Term Care facilities. • Developed Go-To-Market Strategies and managed market communications to support new product introductions, drove product market demand by 30%. • Managed product roadmap with pre-sales meetings, detailing the benefits and features of the product, wrote user stories, and designed MVP. • Conducted Voice of Customer Interviews by gathering existing and potential customer feedbacks to understand customer needs of products. • Collaborate with sales, support, and marketing teams to develop and execute effective go-to-market, sales, pricing, and communication strategies. • Set data driven KPI and led to product sale growth by 20%
