Theresa Lie
About Me
Hi, I’m Theresa Lie, a UI/UX Designer based in Jakarta. I’m passionate about crafting functional web and mobile user interfaces to help businesses reach their goals. I aim to improve user experiences through my design.
If you’d like to see my work, here is a link to my portfolio: https://tome.app/mine-674/theresas-design-portfolio-clg0nz9iz38ko3i41ubienpu1
Education
- Was a member of MUSA Publicity - Recipient of Monash High Achiever Award Scholarship - Overall Best Graduate in Digital Media and Communication - Placed first in a group competition for Strategic Marketing to design a market entry proposal for iD Fresh Foods
Work & Experience
Project-Based Intern: UI/UX Design
QWords
- Using UX Fundamentals and Google Analytics to research and analyse designs - Creating userflows and user journey mapping - Wireframing and prototyping designs
Campaign Team intern
Blibli Indonesia
Assisted in strategising and designing campaigns (2.2, 3.3. and Ramadhan), using available resources to achieve required targets. Translated written content into thematic designs for promo banners and pitchdecks. UI design of Blibli app Researched and shared campaign practises across categories: landing page, visual assets, communication plan. Cross-collaborated with the product and tech team to deliver superior customer experience in Blibli Assisted in A/B testing for campaigns
Marketing Senior Executive
AIESEC Malaysia
Led the marketing team in creating marketing plans for the Outgoing Global Talent and the VPP program. Designed posts to advertise and persuade customers to join VPP program Established communication channels and reach to target audience to spread informative posts.
Content Strategist and Social Media Management Intern
Emjay Communications
Implemented strategic marketing and PR techniques in content creation and copywriting activities to communicate with target audience. Designed Emjay Communication's brand visuals for social media promotion posts on Facebook, Instagram and LinkedIn. Established an online social media brand presence for Emjay Communications with increased number of followers. Constant engagement with followers across all social media platforms.
Lead Content Strategist and Visual Designer
Monash University Students Association
Led meetings to brainstorm and strategist content themes and activities for online interaction. Increased interaction of student cohort with Instagram stories and posts. Designed thematic aesthetics for social media content across Facebook and Instagram
Graphic Design Intern
CEP
Consistently consulted and worked with head of design and marketing at CEP. Created web banners, email headers, social media posts, posters and print advertisements.
Portfolio
