Bell
About Me
👩🏻 Junior Frontend developer with a recent career switch, blending 7+ years of invaluable experience as marketing roles at Amazing Oriental, Lomography Asia Pacific, and San Miguel.
👩🏻💻 I recently completed the Udemy Web Development Bootcamp and IBM Frontend Web Development course, while continuously honing my skills through ongoing learning on platforms like Codecademy, blending marketing communication with coding to craft functional, authentic, and user-friendly digital solutions.
🖥 ⌨️ Proficient in HTML, CSS, Javascript, React, Redux, Bootstrap, Framer Motion, PostgreSQL, JQuery, MongoDB, Git and GitHub.
💮 Drawing from my background in UX design and marketing, I bring a keen eye for detail, creativity, and a user-centric approach to the table. Whether it’s crafting visually compelling interfaces, optimizing user experiences, or collaborating with team members to brainstorm innovative solutions, I am committed to making meaningful contributions that drive project success and foster a collaborative environment.
Education
Winc Academy
Winc Academy
Coursera
The Hong Kong Polytechnic University
Hong Kong Community College - Hong Kong
Work & Experience
Marketing Assistant
Amazing Oriental
● Orchestrated successful shop openings and renovations, overseeing in-store design, project timelines, quality control, and budgets. ● Developed pricing structures and marketing plans tailored to business demands and customer preferences, leading to increased sales. ● Managed diverse marketing projects such as seasonal promotions and food festivals, driving customer engagement and revenue growth. ● Generated engaging content for various social media platforms and designed print marketing materials to support campaigns and boost retail sales. ● Utilized data analytics tools like Google Analytics to evaluate marketing channels and optimize strategies, resulting in improved ROI. ● Prepared comprehensive sales and social media performance reports for internal and external stakeholders, informing strategic decision-making.
Marketing Communications
Market33
● Optimized business strategies and product launches to attract new customers and achieve profitability goals. ● Conducted market research and analyzed consumer behavior to refine marketing campaigns and enhance brand positioning. ● Crafted compelling content for social media platforms and managed consumer experience in the restaurant setting. ● Led marketing projects from conceptualization to execution, ensuring alignment with business objectives and high-quality deliverables. ● Coordinated marketing collateral production and managed promotional activities to drive brand visibility and sales.
Sales & Wholesale Marketing Assistant Manager, Asian Pacific
Lomography Asian Pacific Limited, Hong Kong
● Spearheaded the setup and execution of exhibitions in shopping malls, shop-in-shop setups, and retail outlets across Hong Kong, Macau, Japan, and China in collaboration with design teams and external partners. ● Cultivated partnerships with brands and media entities to enhance market presence and outreach in the Hong Kong and Taiwan markets. ● Identified and forged collaborations with potential partners from diverse industries such as media, photography, fashion, and music for online projects, successfully bringing them to fruition. ● Contributed to content creation and dissemination by assisting in the writing and publishing of features for Lomography's online magazine and various social media platforms, driving brand visibility and engagement. ● Orchestrated a successful crowdfunding campaign on Kickstarter.com, achieving full funding for the Metropolis project within 72 hours. ● Managed the entire process of new shop openings, from budgeting and timeline control to design and material selection, averaging three new shop launches per year. ● Developed and executed marketing initiatives, leveraging referral networks to foster business development and growth.
Brand Executive
San Miguel Brewery Hong Kong Limited
● Enhanced brand equity through strategic in-store branding initiatives and innovative print and digital productions. ● Managed projects for new shop-in-shop installations and point-of-sale materials, fostering partnerships and driving sales. ● Manage projects for new shop-in-shop and POSM for partners, in total 5 partners per month. ● Directed promotional approaches for over 20 new product launches per year. ● Directed promotional strategies for product launches, press coverage, and public relations programs, resulting in increased brand awareness and market penetration.
Senior Marketing Executive
Winner Smart International Ltd, Hong Kong
● Managed to build 5 new listening kiosks and displayed them in HK airport, valuable partner retail shops. ● Formulated brand development plan which includes new shop openings, shop-in-shop, and roadshows. e.g. 5 new shops, 20 shop-in-shops & 2 roadshows in a year. ● Analyzed marketing campaigns using key metrics and performance indicators. ● Wrote and distributed press releases to more than 50 media outlets ahead of the Shure earphones and amplifier launch. ● Implemented retail display strategies and brand development plans, resulting in increased sales and market presence. ● Orchestrated successful product launches and marketing campaigns, leveraging traditional and digital media channels. ● Managed marketing budgets, monitored financial performance, and conducted market analysis to drive strategic decision-making.
