Ayokunle Fayipe
About Me
My name is Ayokunle Fayipe. I’m an enthusiast of technology. growth hacking. marketing and advertising with a background in Political Science and International Relations from the University of Abuja. Abuja, Nigeria.
I aspire to be an industry expert by taking professional courses to increase my technical knowledge and be able to perform specific hands-on voluntary/paid tasks to gain the required experience while providing solutions and improvements to common industry problems. In the long run, I aspire to contribute significantly to industry development and optimization to create something that would significantly improve lives and businesses.
I’ve always been interested to be part of a community of professionals where I can learn, grow, thrive, and contribute to the growth of an organization by utilizing my expertise to the optimum.
Education
University of Abuja, Abuja, NIgeria
Coursera
Enrolled as an online student and concluded with a capstone project.
Work & Experience
Digital Marketing Executive/Head, Business Development
Growth Stack Software Development Company
Managed the company's digital space and resources online and offline Developed SEO strategies using tools such as keyword research, Google my business and blog posts that placed and maintained the position of the company on the first page of Google search page result which also increased daily visitors to the company’s website by 43% resulting to increase in call-ins by 6.45% (i.e. 6-7 call-ins per day) Created a lead magnet campaign through webinars, free online training and free demo presentations to generate leads. Developed an email marketing campaign to update existing clients on products and services as well as converting generated leads to paying clients. Developed B2B marketing strategies on LinkedIn to promote the company’s product/services and grow the company’s profile Increased the company’s brand awareness by 18% through online promotional campaigns, social media marketing. Facebook and Google ads
Digital Marketing Execuitive
Urbansignum Ltd
Managed the company’s digital space and resources online. Developed digital strategies tailored to achieve set marketing and sales target and implement approved strategic plans. Generated viable leads that would help the company achieve her sales target. Managed company’s social media handles, website and blog pages, email management panel and other digital applications. Worked closely with the Creative Design Specialist to produce quality and unique graphics and videos. Coordinate the overall brand management of the company.
Portfolio
