Ash2398
About Me
As a marketing professional based in Paris, France, I bring over 1.5 years of experience to the table. My expertise lies in crafting impactful B2B lead generation strategies through dynamic social media and email marketing campaigns. What truly sets me apart is my unwavering commitment to leveraging data-driven insights, ensuring every campaign is optimized for maximum impact and results.
Beyond my proficiency in marketing, I am deeply passionate about giving back to the community. This passion has led me to actively collaborate with non-profit organizations, where I apply my marketing skills to amplify their message and drive meaningful change. Through my work with non-profits, I’ve witnessed the transformative power of strategic marketing in making a positive difference in the world.
Fuelled by an insatiable curiosity, I thrive on constantly seeking fresh perspectives and learning from every opportunity. When I’m not immersed in marketing strategies, you’ll find me indulging in my love for photography, exploring new destinations, and dedicating time to volunteering – all of which enrich my understanding of the world and inform my approach to marketing.
I’m eager to connect with like-minded professionals and explore new avenues to make a lasting impact in the field of marketing and beyond.
Education
NEOMA Business School
Grade: 3.6/4Grade: 3.6/4 Activities and societies: Photographer at NEOMA Photography Association, Pôle communication, International Club, Marketing & Com ClubActivities and societies: Photographer at NEOMA Photography Association, Pôle communication, International Club, Marketing & Com Club • Develop advanced professional skills required for international manager with solid practical experience and expertise in cross-cultural economic relations with world-encompassing vision and perspective. • Gained knowledge in strategy and innovation, financial analysis, supply chain management, cross-cultural negotiation, and market finance. • Enhanced understanding of current developments in global arena, such as global governance, international business disruption / challenges, and digital economy.
Symbiosis College of Arts & Commerce
Grade: A Activities and societies: Innovation & Entrepreneurship ClubActivities and societies • Gained knowledge in basic principles of accountancy, cost accounting and, management accounting. • Developed solid understanding of export / import laws, economic policies, and various aspects which impact trade and business. • Built strong understanding in field of commerce as well as established capability to apply skills in variety of roles in company development. • Learnt marketing / strategic management, brand management, and business planning.
Work & Experience
Marketing Assistant
Ashoka
Managed a team of 3 to oversee and report on the progress and outcomes of 15+ social innovation initiatives, providing strategic guidance to the Global ASN Co-Lead for impactful outcomes. Assisted in the creation and proofread 20+ blog articles, reports, and client success stories using MS Office. Scheduled and coordinated 10+ weekly meetings and screening calls with clients and prospects using MSTeams, and Zoom. Entered and maintained accurate data for 100+ clients in Salesforce, resulting in improved data accuracy and more effective reporting. Collaborated with the ASN partnership team to develop personalized outreach strategies, leading to a 20% increase in successful conversions.
Content & Research Intern
Project C Foundation
Develop and execute SEO strategy through enhanced keyword optimisation leading to an increase in organic traffic by 40%. Consistently brainstormed and collaborated with team for new ideas and strategies. Research markets and industries to compare and create innovative and original content. Generated 2 pieces of weekly content for website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.
Product Marketer
Ontop
Spearheaded launch of GTM strategy in UK in a team of 5 strategists leading to a 40% quarterly increase in leads and improved brand awareness. Developed personalized campaigns using Apollo, and Linkedin specifically designed to re-engage inactive leads, generating a 12% boost in conversion rates in Q2. Managed Ontop's social media presence on LinkedIn, Twitter, and Instagram by streamlining content creation using Canva, resulting in a 20% growth in brand reach. Analyzed market trends & customer behavior for competitor’s analysis using Techcrunch, Salesforce and Crunchbase improving content accuracy and messaging by 80%.
International Sales Development Representative
Pitchy
Utilized LinkedIn Sales Navigator to identify and connect with key decision-makers and prospects in target industries, resulting in a 45% increase in qualified leads. Successfully launched email campaigns for LVMH maisons on Hubspot, resulting in a deal with Dior Japan contributing to a 22% increase in revenue in Q3. Optimized campaign success using Salesloft's A/B testing, achieving a 70% increase in open rates and an average 3% click-through rate. Leveraged Salesforce & Zoominfo reports to analyze customer behavior, leading to targeted marketing campaigns that achieved a 15% increase in customer engagement and 20% loyalty growth.
Product Market Research Volunteer
SkilledUp Life
Identify competitors, their positioning, the functionality offered and traction. Identify and develop a way to differentiate. Create a compelling customer proposition. Design a route to market. Influence the design and development of the product.
