Angela Lucas
About Me
👋🏻 Hello! I’m a designer passionate about interactions between humans and technology, visual design, digital strategies, and storytelling. Currently, I am a fourth-year student studying Psychology and Informatics at the University of British Columbia. I’m always open to connecting with new people and exposing myself to new opportunities.
- LinkedIn: https://www.linkedin.com/in/angelalucas0714/
- Portfolio (Updated Dec. 2023): https://www.angelalucas.me/
- Recent Project: MemoryLane
Education
University of British Columbia
Relevant Courses: Design of Interactive Information Systems (INFO 300, 99%), Information Visualization (INFO 419, 92%)
Work & Experience
Communications Assistant
University of British Columbia
- Maintained website and e-newsletter content using HTML/CSS to ensure optimal user experience and integration with other digital channels for 5000+ audience. - Conducted research on target audience and social media promotion trends to identify new marketing opportunities, leading to a 160.2% increase in Facebook page reach and a 37.1% growth of Twitter impressions. - Strategized content to amplify brand reach across social media, fostering community engagement and strong relationships with key stakeholders.
Social Media Analyst
Kitsilano Neighbourhood House
-Collaborated in teams of 4-7 to identify opportunities for business process improvement and automation within social media-related workflows. -Implement, plan, and test social media strategies and campaigns for an audience of 1500+ followers, driving brand visibility and community engagement. -Utilized analytical tools to generate reports on social media performance metrics, providing insights to optimize content strategies and audience engagement.
Web Administrator
UBC Arts Undergraduate Society
-Spearheaded future website redesign through user testing, interview, and design principles leading the project in its conceptualization through collaboration and leadership. -Designed and maintained 10+ website pages to showcase up-to-date information while applying distinct style guidelines and using SEO techniques which increased new site visitors to 90% . -Monitor website traffic and engagement, and implement strategies to optimize user engagement.
eCommerce Manager
Nutcracker Market
-Established and enforced content writing and product tagging standards using SEO techniques for uniform style, organization, and an increased online presence. -Wrote 200+ clear & concise product descriptions for website launch, leading to a 15% increase in user engagement and website traffic. -Leveraged inventory data accuracy by verifying inventory computations and communicating reports on product quality control.
