Andy Hamer
About Me
Building a business based on disruptive technologies can be challenging; I’m passionate about helping customers find solutions to improve their businesses and increase profitability while minimizing risk.
With a proven track record of delivering disruptive technologies to market in the UK and globally; my diverse portfolio of experience in commercial, sales, marketing, and operations allows me to offer consultancy services that align businesses for success.
Think of me as your personal “Google Maps” for business, processing and making sense of the overwhelming amount of information and variables in the business world to help you navigate your journey. I’ve worked with various medium-sized businesses and start-ups, including CodeBook, Xinaps, Invicara, XYZ Reality, and Archdesk, helping them to grow and scale.
I’ve also worked with major technology companies such as IBM, DEC, Apple, Toshiba, Panasonic, and global services businesses like ATT, BT, CSC, NTT, KDD, and Deutsche Telecom to help them understand the opportunities for new products and services based on new technologies.
My consultancy services are founded on commercially aligning businesses for success, and I offer them in-person, remotely, and in a hybrid format to clients in the UK and internationally.
Your business is my business, and I’m committed to working with you to help your business scale and grow by developing a clear commercial operational strategy.
Don’t just take my word for it – let my clients speak to my expertise and approach.
“We discussed our business opportunities with him. He is among the few knowledgeable people about the AEC industry and its needs and is a great guy for marketing questions and processes.”
Another client I’ve worked with on several projects shared,
“Andy brought great insight to my business with ideas on improving processes and using technology. We’ve also had several strategy sessions to examine how we can approach the market more dynamically by offering better solutions.”
“Andy has worked for me on several projects and brought great insight to my business with ideas on improving the processes and use of technology. We have also had several strategy sessions to examine how we can approach the market more dynamically by offering better solutions.”
Education
Huddersfield University
Technology-orientated business degree.
CXO
Digital Transformation
RICS
Building Information Management
Work & Experience
Portfolio Director - Chief Commercial Officer - Chief Revenue Officer - Chief Marketing Officer
Gorilla Team Associates
Business advise for technology startups wanting to grow and scale
Key Account Director
Archdesk
My role involved building long-lasting relationships with Tier 1 construction and owner-operators and driving sales of a sophisticated, innovative data platform that enabled better-informed, data-driven decision-making. The buying cycle was complex, and I focussed on developing lasting partnerships that support the growth of this platform over the long term.
Senior Business Development Manager
XYZ Reality
My role centred around marketing a cutting-edge augmented reality digital technology solution, designed to reduce the costs associated with rework in construction and to promote the "Build it right, First-time" approach advocated in the Mckinsey report. With a long and complex buying cycle, I focused on building and developing strong relationships with clients over the long term to drive the growth and adoption of this innovative solution.
Strategic Account Manager
Bentley Systems
I managed UKI strategic accounts and prospected new high-profile construction and owner-operator accounts for the company, a global leader in cloud SaaS-based digital twin services/solutions. I successfully negotiated a US$500K E356 Bentley enterprise deal, one of only three in Europe. Additionally, I managed internal and external solutions and consultancy for a tender submission to Digital Catapult for a sustainability digital twin for COP26, demonstrating our commitment to driving sustainable practices in the construction industry. I managed our internal technology consultancy and solutions teams and Siemens, our strategic partner, to address the BritishVolt battery mega-factory opportunity. I was able to effectively build relationships and drive growth for the company, contributing to its overall success.
Enterprise Sales Director
Invicara
I was responsible for successfully launching, establishing, and managing the UK business development activities for a cloud SaaS-based digital twin-building information services/solution targeted at architects, engineering consultants, property owners/operators, and developers. I managed business development and project management initiatives, spearheaded strategic account development, and managed external consultants. I was able to drive growth and achieve success for the company in the UK market.
Interim Sales Director
Xinaps
Lead the launch, establishment, and management of UK business development activities for a cloud SaaS-based Revit model verification and validation toolset designed for use by design and construction teams. This powerful toolset addresses critical aspects of building design, such as spatial accessibility, fire safety, lighting, and costs. I successfully established the company's presence in the UK market, driving growth and achieving success in business development activities.
CEO
CodeBook
Responsible for setting up a new US business to enter the US market and managing global sales and business development initiatives for BIM collaboration, program and information management, and program validation software. To foster innovation and optimize corporate security, I launched new products and facilitated the shift towards cloud-based delivery. My global strategy and business development activities, recruitment efforts, and management of direct and indirect business development, marketing, and product development operations, I acquired new clients and successfully drove growth for the company.
Sales & Operations Director
Global Silicon
Join as a board member directing and managing global sales, marketing, and operational activities for a VC-backed start-up that had the world’s advanced technology audio System-on-chip (SoC). The SoC reduced traditional audio product costs by over 40% by replacing components, simplifying design and production costs, and introducing a customizable single SOC platform that could be designed into a whole range of audio products from Walkman type, boom boxes, and hi-fi components. The business was not successful due to development issues delaying taking the solution to market, resulting in the competition responding and undermining our business proposition.
Sales & Marketing Director
Informa Telecoms & Media (EMC Publications)
As a business unit board member, I was responsible for directing and managing global sales and marketing for a company offering information services and consultancy to the mobile phone market. Through my leadership, I was able to significantly increase revenues by 300% over three years, resulting in our business becoming Informa's most profitable information services group business. To support our continued growth, I implemented a new business operating model, which introduced a new organizational and management structure. This included formalizing departments and individuals into specific roles and responsibilities, as well as creating a back-office to support the business. Through these efforts, I was able to effectively expand the business and support our ongoing success.
VP European Sales & Operations
Wongs Electronics
Led the direction and management of European sales and operations for a company specializing in electronic contract design, manufacturing, and distribution services. I successfully transformed an underperforming business, generating over US$100M in revenues over four years. I acquired a holding in a UK startup for lite pcs and signed and negotiated the manufacturing and China distribution agreements. I negotiated and signed a US$30M distribution agreement to distribute AEG mobile phones in China and negotiated and signed a US$30M deal to transfer Olivetti's printer production to China. Through my strategic leadership, I secured significant deals, driving growth for the company and expanding our reach in the global market.
Product Line Director - Global Voice Services
Equant
I was brought on board to develop a new operating model for a voice service business, which involved creating a multi-million-dollar business investment case and a statement of requirements (SoR) for launching a global voice services network (VPN) for the airline sector. I established a solid foundation for the business, ensuring that all requirements were clearly defined and aligned with the overall strategic objectives. With this new operating model in place, I successfully launched the global voice services network, which provided critical communication capabilities for the airline sector. My work in developing the investment case and SoR played a key role in ensuring the success of this project, enabling the company to expand its services and improve communication capabilities for its customers.
Senior Manager - Strategic Telecoms Marketing
Toshiba Europa
I joined to manage a strategic marketing initiative to evaluate opportunities for Toshiba in the emerging single European telecoms market, driven by adopting pan-European developed standards for Toshiba's product portfolio. To support this initiative, I initiated a US$250K market research study and presented the findings to senior management in Tokyo. Using the insights gained from this research, I developed a PAN-European mobile handset forecasting model to support the business case for investment, with the potential to generate US$100M in revenues over 5 years. Additionally, I opened discussions for JV partnerships with major European mobile phone manufacturers to acquire access to 3G GSM technology and further expand our reach in the market. As a part of my efforts, I also led Toshiba's delegation at ETSI, playing a key role in building relationships and establishing our presence in the industry. Through my leadership, I successfully positioned Toshiba for success in the emerging European telecoms market.
Divisional Director - Communications Information Services
Strategy Analytics
I was promoted to manage the communications consultancy and information services division, providing services to major global technology businesses, including Mobile Information Service, Electronic Messaging Information Services, Single Market Telecom Information Service, and the European Fax Information Service, growing revenues from US$1.5M to US$3.0M ARR over two years. As a global expert on electronic messaging market and technology development, I presented conference papers in the US, UK, Europe, and APAC. Through my leadership, I grew the Electronic Messaging Information Services from US$100K to US$300K in two years. I developed and launched new information services, including Single Market Telecom Information Service and the European Fax Information Service. This led to increased customer retention, acquisition of new customers, and joint services with the newly acquired US consultancy business. Through my efforts, I successfully expanded the business and increased its overall value to clients.
Senior Product Manager - Enterprise PBX Solutions
Marconi
Held various commercial, marketing, and product management positions in telecoms and office automation. I worked on several tenders valued at over US$100M and managed global sales for spares, maintenance, and training for legacy public telephone systems. I conducted a market analysis into the market opportunities for payphone and ancillary equipment in China as the market opened to Western technology vendors to drive Chinese economic growth. My insights and recommendations helped position the company for success in this growing market. I took an office automation solution to market, developing the go-to-market strategy, including a 6-city roadshow showcasing the benefits of office automation using a complete office layout. Through my efforts, I effectively communicated the value of this solution to potential customers and drove growth for the business.
